Note on Entrepreneurship Mindset Among the Malaysian Generation X, Y and Z

Abstract

Entrepreneurship remains a charming career choice for generations. However, entrepreneurship came into the global limelight in the early 1950s. The rise of technology firms and changing lifestyles based on the intensive use of technology in daily life caused a change of mindset towards business and entrepreneurship. Everyone attempts to develop their business venture and become self-reliant. 9 to 5 job does not remain attractive for the generation. People want independence and financial liberation to lead a life controlled by themselves. That drives the entrepreneurial mindset. The entrepreneurship mindset is depicted as the major influencer of entrepreneurial behaviour. Every generation lives in a specific time and space that drives the passion or builds the passion for pursuing a career. The social-political environment, mixed with the availability of technology, facilitates passion or career uptake. The current work examines the entrepreneurial mindset and role of technology in driving entrepreneurial behaviour among the three generations. Generation x Generation x characterizes the demographic segment born between 1965- 1980. That segment represents the changing shape of the global technological and socio-economic landscape. Generation x remains engaged with traditional technology and remains low in experimentation. The economic reason is the main driver of the development of entrepreneurial acumen among generation x. Malaysian generation x primarily likes to use traditional communication tools in communication. There is not much formal training and mentorship program available for generation x to pursue entrepreneurial careers. Low engagement in technology use is apparent among Malaysian generation x. Using social media is becoming popular among generation x, and the idea generation to pursue entrepreneurial careers is getting popular among generation x