Che da Mee Udang Galah


  • Naeem Hayat Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan
  • Mohd Rafi Yaacob Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan



Entrepreneurship, food business, women entrepeneurship


It was a long day for Che Da, the female owner of the Che Da Mee Udang Galah. The night was falling, and Che Da should devise a workable plan by the early morning. She was still struggling to find the right answer to her question and her desire to keep going with her Che Da Mee business: “How to survive this difficult time of COVID-19?, how to arrange the money to get the money to buy the daily supplies? And How to keep business going with the business as no or little customers visiting her current premise?.”




How to Cite

Hayat, N., & Yaacob, M. R. (2023). Che da Mee Udang Galah. International Journal of Entrepreneurship Case Study (IJECS), 2(1), 1–6.