OUTFITTERS- Epitome Of A Successful Business Model

Abstract

Outfitters and Ethnic is brilliantly running its business nationwide, directly emphasising product differentiation. They believe that Fashion is a celebration of individual style, and they target youngsters who own their personal style and individuality. They have a street-ready mix of casual, sporty and semi-formal looks, all in zesty shades. They strive to remove traditional boundaries from the apparel sector. Even after being involved in the fierce competition, they managed to sustain their market position. The failure to enter into international boundaries, financial crisis, export and import restrictions, discount-oriented customers, more bargaining power of customers than ever and other challenges have made them a stronger brand that every Pakistani would love to own. This case provides insights from their marketing department into their operations and how they overcame challenges.