A Malaysia Branding: Rise of Reen Cookies

Abstract

At the heart of this story is Nurin Nazifa Binti Mohd Jais, a young entrepreneur who founded Reen Cookies with the early support of her mother. When she first started baking, her mother gave her full support. Since the age of 10, Nurin has been fascinated by her mother's expertise in baking, where she skillfully mixes various ingredients to create delicious confectionery for the family. From there, Nurin's interest in baking began to be triggered. Understanding the importance of precision and patience in baking, Nurin's mother took the time to teach her skills to her daughter. She taught Nurin that baking well takes more than just following instructions; it also involves skill in using baking tools, precise textures, and, most importantly, incorporating compassion in every piece of work. Under the careful guidance of her mother, Nurin honed her skills with close supervision.