The Ayang Cafe: From Crew to Kopitiam Owner
DOI:
https://doi.org/10.51471/ijecs.v4i1.1554Keywords:
Entrepreneurship, Female, Family, Food BusinessAbstract
From modest beginnings, Mrs. Hazelizan fought to make a name in the cutthroat F&B industry. Every day, when she opened the doors of Ayang Café, she was reminded that success was not how she began or what she learned but how she persevered to move ahead. With every challenge, she grew stronger, making Ayang Café more than just a place to dine. It was a beacon of hard work, creativity, and the courage to chase one's dreams. There were doubting voices, naysayers who questioned her ability, doubted her vision, and whispered words of discouragement. But instead of allowing negativity to slow her down, she used it as a filter to refine her business vision. "Instead of listening to others' doubts, I should focus on improving and expanding the business," she often reminded herself. Demand was growing, customers were asking for more, and she knew Ayang Café could become something more. But with growth came new issues, the search for a larger location, managing greater operational costs, and the right individuals to maintain the quality of the café. The fear of her ability to grow Ayang Café business was still lingering in her mind. Now poised at the doorstep of something larger, Mrs. Hazelizan was confronted with the biggest challenge so far – business expansion.Downloads
Published
2025-04-16
How to Cite
Che Azman, W. F. A., Halim, N. F., & Taharim, Z. (2025). The Ayang Cafe: From Crew to Kopitiam Owner. International Journal of Entrepreneurship Case Study (IJECS), 4(1). https://doi.org/10.51471/ijecs.v4i1.1554