The Artisan Entrepreneurial Spirit of Redland Family Business

Abstract

A gentle drizzle tapped against the windowpane, signaling the end of a long, hot summer. The dusk sky stretched across the horizon, painting the evening in deep gold and indigo. Mr. Syafie Shukery sat by the window, his fingers curled around a warm cup of coffee, enjoying the quiet. However, his mind was far from calm. The dream of owning his own bakery had always been on his mind, but now, it was no longer just a dream—it had to become a reality. The steam curling into the air like the warmth of a freshly baked loaf, he let out a breath and set down his cup. His hands, which were frequently covered in flour, had spent years honing the art; he knows he had excellent cooking and baking skills. Courage was what he needed now. He had already left his job at the Hotel Perdana, Kota Bharu, Kelantan and finding another was out of the question. There was no turning back. His skills, his passion, and his years of experience—all of them had to be poured into this one endeavor. Failure was not an option. But having a great product was not enough. He had seen many skilled bakers struggle, not because their pastries weren’t delicious, but because no one knew about them. "The real challenge isn't the baking—it's the marketing," he muttered to himself. He exhaled, putting down his cup. If he wants his bakery to thrive, he needs a marketing strategy. How will he get people to see his creations? How can he make his brand stand out in an industry flooded with options? Marketing isn't just an option; it's key to keeping his business going, without it, even the best pastries won't get noticed.