Student Venture in Business Combat: From Ideation to Competition Realization

Abstract

Norshakinah, Afif, and Aiman saw their goats breeding in abundance. Being a breeder is normal, but if they want to progress and succeed, they have to turn farming into a profitable business opportunity. Acknowledging the inherent limitations of traditional small-scale farming, the three of them set out to strategically transform their current goat-rearing operations into a strong and expandable business in order to capitalize on the growing market demand for products made from goats. Yet, they have lacked entrepreneurial skills, so they partnered with Ammar and Farah. Their expertise in business, food science, and agriculture created a balanced synergy, paving the way for an innovative student venture, Harvest Herd Farm (H2F). They foresaw an opportunity to integrate modern agricultural techniques, a strategic business model, and sustainable agriculture to create a value-added product line that would differentiate them from traditional farmers. They asked themselves if they were confident enough to grow the project into a successful business venture. "If we are willing to sacrifice and be brave enough to take risks, why not?" Under the dim glow of the café lights, five pairs of eyes met, each filled with ambition and the spark of possibility. Although they possessed the necessary abilities, know-how, and steadfast support from Universiti Malaysia Kelantan (UMK), it was insufficient to ensure success. They understood the need for synergy in addition to expertise to make their vision a reality.