VCENDOL: Traditional Taste with Modern Twist in Every Sip
DOI:
https://doi.org/10.51471/ijecs.v4i1.1557Keywords:
Entrepreneurship, Product Innovation, Food and Beverage startups, Growth Strategies, Youth Entrepreneurship, Digital MarketingAbstract
In the early morning of Friday, August 23, 2023, it was likely a storm silently brewed over Tuan Muhammad Muiz Bin T Nordin, known as Abang Cendol. An ordinary morning spiraled into chaos when a complaint flooded in, revealing an unexpected truth where 5,000 bottles of VCendol had turned out spoiled overnight. Panic had setting in as he grasped the magnitude of the disaster, threatening his business. Abang Cendol, as the owner of Versatile Food and Beverage Enterprise, was deeply troubled by that personal blow. For the first time ever, he found himself unprepared when all 5,000 bottles of VCendol were undrinkable! This incident caused significant financial losses for his company and the dream he had fought so hard for suddenly seemed fragile. But true to his entrepreneurial spirit, he would not surrender to despair. Though unprepared, Abang Cendol reminded himself as a visionary entrepreneur, challenges were inevitable and part of the journey. Absolutely would not limit his ability to succeed even though he had poured heart, soul, and relentless effort into building VCendol from the ground up. Nevertheless, so many questions started to linger in his mind: What would be the consequences if he failed to resolve the issue? Would he face legal action from customers? Would his business have a future? Despite his concerns, guided by the trustworthy belief: “There is nothing in this world that you cannot do. Just stay focused, be persistent, and work hard to make it happen. No hurdle is insurmountable.”—Dr. Roopleen]Downloads
Published
2025-04-16
How to Cite
Hasbolah, H., Sidek, S., & A. Samad, N. S. (2025). VCENDOL: Traditional Taste with Modern Twist in Every Sip. International Journal of Entrepreneurship Case Study (IJECS), 4(1), 23–31. https://doi.org/10.51471/ijecs.v4i1.1557