Siti Khadijah Apparel: The Beauty of True Love via Social Brand

Abstract

Siti Khadijah Apparel (SKA) Sdn. Bhd. is a well-known brand for Muslimah prayer outfits in Malaysia. SKA has led this innovative design starting from 2009 and expanding with over 30 stores all over Malaysia including Indonesia and United Kingdom. The idea began with the problem faced by most users of the telekung who could not find comfortable wear and would always resort to do alterations to make it fit and suitable. Hence, thanks to SKA due to their innovative facial design and quality material that help the Muslimah to perform their prayer comfortably. Even though, there are many brands that focus on outfit prayers, the customer prefers SKA more than others. There are many designs available at SKA based on the customer preferences offering the options to select according to their needs. Therefore, SKA must consider its marketing strategy and business model innovation in the challenging world to ensure the sustainability of its business and growth.