MIN HOUSE CAMP: Developing A Successful Green Resort Start Up In Kelantan

Authors

  • Mohd Fadil Mohd Yusof Universiti Malaysia Kelantan
  • Noor Hakimin Yusoff
  • Ahmad Ridhuwan Abdullah Universiti Malaysia Kelantan

Keywords:

Entrepreneurship, family business, tourism, eco-resort, environment, Malaysia

Abstract

Noriah was interested in expanding her eco-resort by adding more rooms and facilities to cater to an increasing number of visitors. Protecting the resort's natural environment was her main priority. With the threat of river pollution that could jeopardize her eco-resort business, she realized that she needed an urgent plan to address the issue. Noriah was not sure of the best plan to stop or minimize the potential impact of river pollution on her property. However, she was aware that water resources such as the river are one of the main attractions of her eco-resort. Visitors come to the resort to enjoy the river scenic view as well as the tranquillity of the village environment. She also noticed that some of the local kampung people would also pollute the river by throwing out trash and garbage into the river. This hurt her much about the lackadaisical attitude among villagers toward protecting the natural environment.

Author Biographies

Mohd Fadil Mohd Yusof, Universiti Malaysia Kelantan

Faculty of Hospitality, Tourism and Wellness

Universiti Malaysia Kelantan, Kelantan, Malaysia

Noor Hakimin Yusoff

Faculty of Entrepreneurship and Business

Universiti Malaysia Kelantan, Kelantan, Malaysia

Ahmad Ridhuwan Abdullah, Universiti Malaysia Kelantan

Faculty of Entrepreneurship and Business

Universiti Malaysia Kelantan, Kelantan, Malaysia

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Published

2022-12-08

How to Cite

Mohd Yusof, M. F. ., Yusoff, N. H. ., & Abdullah, A. R. . (2022). MIN HOUSE CAMP: Developing A Successful Green Resort Start Up In Kelantan. International Journal of Entrepreneurship Case Study (IJECS), 1(2). Retrieved from http://journal.umk.edu.my/index.php/ijecs/article/view/977