http://journal.umk.edu.my/index.php/ijecs/issue/feed 2024-12-24T07:26:51+00:00 Assoc. Prof. Dr. Noorshella Che Nawi ijecs.geric@umk.edu.my Open Journal Systems <p><strong>The International Journal of Entrepreneurship Case Study (eISSN:2948-3832) or IJECS is a double-blind, peer-reviewed, open-access journal that focuses on case studies and is published twice a year in June and December.</strong>IJECS addresses the fundamental issues of entrepreneurship and business and publishes original quantitative or qualitative case studies on all aspects of entrepreneurship and business in local and international contexts. The primary audiences for this journal are scholars, academicians, policymakers, and practitioners whose interests are in entrepreneurship and business discourses, practices, and activities.</p> <p>Teaching cases offers students the opportunity to explore real-world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace.</p> http://journal.umk.edu.my/index.php/ijecs/article/view/1490 2024-12-24T03:21:39+00:00 Nurnaddia Nordin naddia.n@umk.edu.my Nurhaiza Nordin haiza@umk.edu.my Siti Zamanira Mat Zaib zamanira@umk.edu.my Nur Ilyana Amiira Nordin ilyanaamiira@gmail.com

At the heart of this story is Nurin Nazifa Binti Mohd Jais, a young entrepreneur who founded Reen Cookies with the early support of her mother. When she first started baking, her mother gave her full support. Since the age of 10, Nurin has been fascinated by her mother's expertise in baking, where she skillfully mixes various ingredients to create delicious confectionery for the family. From there, Nurin's interest in baking began to be triggered. Understanding the importance of precision and patience in baking, Nurin's mother took the time to teach her skills to her daughter. She taught Nurin that baking well takes more than just following instructions; it also involves skill in using baking tools, precise textures, and, most importantly, incorporating compassion in every piece of work. Under the careful guidance of her mother, Nurin honed her skills with close supervision.

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS) http://journal.umk.edu.my/index.php/ijecs/article/view/1491 2024-12-24T04:03:54+00:00 Hasif Rafidee Hasbollah rafidee@umk.edu.my Dzulkifli Mukhtar dzulkifli@umk.edu.my Adni Halianie Adnan adnihalianie97@gmail.com Adlina Azmi adlinaazmi1998@gmail.com

branch in Kuala Lumpur and relocate to Kelantan. This strategic move allowed the family to focus their energies on growing the newly founded business. The transfer was a huge success, and Rumah Bekam Panji Medispa immediately became famous. Their increasing clientele expansion quickly demonstrated the need for a larger, more hospitable facility. With this new site, they were able to meet increased demand by offering adequate space to cater to their growing customers while also considerably improving the overall customer experience. During this transformation era, Putra Aiman was offered an opportunity to study retail entrepreneurship at the University of Malaysia Kelantan. Taking advantage of this opportunity, he improved his business knowledge and talents. His commitment to combining traditional techniques with modern therapeutic standards prompted him to earn the Malaysian Skill Certificate Level 3 (SKM 3) in therapy. Through this, he bridged the gap between traditional practices and contemporary therapeutic approaches, enhancing his professional reputation and contributing to the family business's continued success.

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS) http://journal.umk.edu.my/index.php/ijecs/article/view/1493 2024-12-24T04:21:04+00:00 Nurul Faizah Halim a21e030p@siswa.umk.edu.my Zakiyah Taharim h22d013f@siswa.umk.edu.my

In the bustling town of Kota Bharu, Kelantan, a clinic stands tall, known for its vibrant red exterior- a symbol of strength and its deep connection to the local community. This is Primer Cherang, a medical clinic that has not only served patients with exeptional care but also became a beacon of of entrepreneurial success in Malaysia. Today, Primer Cherang is more than just a clinic; it is the legacy of Dr. Safwan, a man whose journey from a dedicated doctor to a pioneering entrepreneur changed the healthcare landscape in his home state and beyond. “I wonder… will they remember me? When they speak of Primer Cherang in years to come, will they remember me as Dr. Safwan, the doctor who wanted to help, or as Dr. Safwan, the businessman who built a legacy?”

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS) http://journal.umk.edu.my/index.php/ijecs/article/view/1494 2024-12-24T04:32:40+00:00 Yusmazida Mohd Yusoff yusmazida.my@umk.edu.my Siti Som Husin sitisom.h@umk.edu.my Dzulkifli Mukhtar dzulkifli@umk.edu.my Naeem Hayat nhayat@su.edu.om

One evening in April 2024, Hafiz and his father, Mr. Seeni, were seated at the Richiamor Cafe, enjoying their lattes and hot chocolates while contemplating their next move."Father," Hafiz said excitedly, "As you know, we've established a strong presence in the local market since we transitioned our street food business to instant food using retort technology. Our sales have surged to RM100,000 within just a year of implementing this technology, highlighting our potential for entering the international market." Mr. Seeni expressed his agreement with the excellent idea, noting that his research indicates a rising interest in Asian cuisine within the global market, particularly among younger consumers who are becoming more open to specific dishes such as mee sotong. Nevertheless, he emphasized the necessity for developing strategies that effectively tackle the distinct challenges and opportunities associated with each segment of the international market. Hafiz added, “At present, there are no products like ours available on the international market. We must take advantage of these opportunities. His father nodded in agreement. “I believe in you, my son. To succeed, you need the strength of character to pursue your ambitions and dreams. Don’t be afraid; just proceed with careful planning for the sake of our family business, which has been around since 1977.”

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS) http://journal.umk.edu.my/index.php/ijecs/article/view/1495 2024-12-24T05:00:56+00:00 Raja Rosnah Raja Daud rosnah.d@umk.edu.my Munirah Mahshar munirah@umk.edu.my

It was a quiet night in July 2021. The clock on the wall showed it was past 10 PM. Syahira sat at her small desk, typing away on her laptop, trying to finish an assignment due the next morning. Her room was dimly lit, and the only sound was the soft clicking of her keyboard. From behind her, she heard small footsteps. Her four-year-old son, Aisy Akhtar, appeared at the doorway, holding his stuffed toy close. “Mommy, I can’t sleep,” he mumbled, rubbing his eyes. Syahira turned to him with a tired but loving smile. “It’s bedtime, Aisy. You need to get some rest,” she said gently. Aisy walked over, resting his head on her arm. “But I want to stay with you,” he whispered, his voice sleepy but stubborn. Syahira stroked his hair softly. “I know, sweetheart. But I have to finish my assignment. How about you go lie down, and I’ll come tuck you in as soon as I’m done, okay?” Syahira found herself constantly struggling to keep up with the demands of her life. As a young mother, a full-time student, and an entrepreneur, her days often felt like a race against the clock. Time management became her biggest struggle. No matter how hard she tried to organize her day, something always seemed to spill over into the next. Her nights stretched longer as she stayed up past midnight to finish her university work. She rarely had time for herself, and the constant juggling left her feeling overwhelmed and fatigued.

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS) http://journal.umk.edu.my/index.php/ijecs/article/view/1496 2024-12-24T07:02:19+00:00 Norsyamlina Che Abdul Rahim norsyamlina@umk.edu.my Mohd Hakam Nazir hakam.n@umk.edu.my Norsuriani Samsudin norsuriani.s@umk.edu.my Dzulkifli Mukhtar dzulkifli@umk.edu.my

In the heart of Malaysia’s flourishing beauty industry, Hannan Medispa stands as a true symbol of innovation, excellence, and empowerment. What began as a humble endeavor by a group of visionary medical professionals has evolved into a powerhouse beauty industry, an inspiring success story that blends cutting-edge healthcare expertise with world-class aesthetic services. This case study takes you behind the scenes of Hannan Medispa Sdn. Bhd., where beauty meets brains, and business acumen drives success. The founders’ unwavering commitment to quality, their sharp business strategies, and their ability to adapt to a highly competitive market have redefined the beauty industry, creating a legacy that continues to inspire aspiring entrepreneurs across Malaysia. "Empowering success through knowledge and innovation, while staying ahead of industry trends." – Dr. Mohd Hannan Mohd Yusof, CEO of Hannan Medispa Sdn. Bhd.

2024-12-24T00:00:00+00:00 Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)