International Journal of Entrepreneurship Case Study (IJECS)
type: channel
description: The International Journal of Entrepreneurship Case Study (eISSN:2948-3832) or IJECS is a double-blind, peer-reviewed, open-access journal that focuses on case studies and is published twice a year in June and December.IJECS addresses the fundamental issues of entrepreneurship and business and publishes original quantitative or qualitative case studies on all aspects of entrepreneurship and business in local and international contexts. The primary audiences for this journal are scholars, academicians, policymakers, and practitioners whose interests are in entrepreneurship and business discourses, practices, and activities. Teaching cases offers students the opportunity to explore real-world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace.
publisher: Global Entrepreneurship Research Innovation Centre
language: en
publication name: International Journal of Entrepreneurship Case Study (IJECS)
issn: 2948-3832
items: Healing Hands, Entrepreneurial Hearts: The Rise of Precious 30 Days in Malaysia’s Maternal Care Industry
items: Revitalizing Tradition in Modern Postnatal Healing: A Case Study of BabyMom Confinement Centre
items: YUHARA Empire: Where A Dream Begin
items: From Smart Street Lady to Smart Businesswoman: Fabulous Story of Zuzana Postnatal Care & Beauty House
items: Innovating Postnatal Care in Malaysia: A Case Study of Roseville Confinement Centre
items: Healing Women, Building Futures: The Social Entrepreneurship of Purut Therapy Centre
items: Redefining Confinement Care: The Entrepreneurial Journey of D’Lina Spa & Wellness
items: Selling Trust, Not Just Cars: The Perodua Nasrom Story
items: Beyond Beauty: The Inspiring Journey of Sobella
items: The Bookstore Awakens: SMO’s Retail Rebellion on the East Coast
items: Adapt or Die: The Warisan Daily Mart Journey Through Malaysia’s Retail
items: Cultivating Talent: A Case of Samurai Yakiniku
items: Ku Azmier: Crafting Beauty, Creating Opportunities
items: Bite’s Story: Balancing Growth Ambition and Entrepreneurial Reality
items: Strategic Procurement and Supply Chain Resilience in Tech Retail: An Insights from Monaliza Mastura
items: The Story of Dashuri Aida Sofia Enterprise: A Flavorful Journey Rooted in Purpose
items: From Passion to Vision: The Entrepreneurial Evolution of Fast Forward Consultancy
items: Beauty, Branding and Breakthroughs: THE.ICS Journey
items: Back to Her Roots, Building Kelantan’s Future with a Riba-Free Vision: The Emergence of Zara Prima Sdn. Bhd.
items: Aleeza Bakery: The Rise of a Homegrown Dream
items: VCENDOL: Traditional Taste with Modern Twist in Every Sip
items: Student Venture in Business Combat: From Ideation to Competition Realization
items: The Artisan Entrepreneurial Spirit of Redland Family Business
items: The Ayang Cafe: From Crew to Kopitiam Owner
items: Beauty, Brains, and Business: The Inspiring Journey of Hannan Medispa
items: Triple Threat: The Inspiring Story Of A Student, Mother, And Entrepreneur
items: Transforming Local Delicacies: Retort Technology as a Catalyst for Seeni Food & Beverages Sdn Bhd’s Global Reach
items: Doctor Turned Entrepreneur: The Rise of Primer Cherang
items: Aiman's Decision to Relocate or Expand the Existing Space?
items: A Malaysia Branding: Rise of Reen Cookies

Healing Hands, Entrepreneurial Hearts: The Rise of Precious 30 Days in Malaysia’s Maternal Care Industry
type: item
description: “I can’t let this fall apart.” Kalaivani’s hands trembled as she refreshed the news feed another confinement center had shut down, another mother left without support. It was early 2020, and the shadow of the COVID-19 pandemic loomed large over Malaysia’s healthcare system. Her phone buzzed incessantly with anxious messages: “Are you still open?” “What if I need help?” “Can you still care for my baby?” She stood in the quiet of her postnatal care center in Klang, reflecting on the journey that began with a dream to honor motherhood through holistic healing. Over 2,000 mothers had passed through these doors since 2015, each leaving stronger, more confident, and nurtured. But now, uncertainty threatened everything. With movement control orders (MCO) enforced nationwide, operations were suspended, staff furloughed, and revenue streams halted overnight. Doubt crept in: Am I strong enough to carry this? Then came the memory the first cry of a newborn, the tearful smile of a recovering mother, the warmth of herbal baths that soothed both body and soul. “No,” she whispered. “This isn’t the end. This is why I started. Care doesn’t close.” That night, amidst fear and fatigue, Kalaivani Rajeswaran made a decision not to retreat, but to adapt. From physical center to mobile service model; from in-house stays to home-based care delivery; from traditional practices to digitally enabled education Precious 30 Days began its transformation. What emerged was not just survival, but evolution: a resilient, scalable, and socially impactful enterprise rooted in compassion and innovation.
subject: Cases
  topic: section
subject: Postnatal Care
  topic: keywords
subject: Maternal Wellness
  topic: keywords
subject: Social Entrepreneurship
  topic: keywords
subject: Traditional Healing
  topic: keywords
subject: Women’s Empowerment
  topic: keywords
subject: Malaysia
  topic: keywords
creator: Roslizawati Che Aziz
creator: Norsyamlina Che Abdul Rahim
creator: Norsuriani Samsudin
creator: Nurul Hafizah Mohd Yasin
creator: Ahmad Faezi Ab Rashid
creator: Mohd Hakam Nazir
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 31
ending page: 38
doi: 10.51471/expts929

Revitalizing Tradition in Modern Postnatal Healing: A Case Study of BabyMom Confinement Centre
type: item
description: “This wasn’t how I imagined my motherhood would begin...” Mrs. Foo whispered to herself as she looked out the quiet window of her recovery room. She had always believed that having a baby would be filled with joy, but instead, she found herself overwhelmed, aching, anxious, and unsure of how to care for her newborn. Her mother offered help, but they didn’t always agree. The hospital had discharged her too soon. The sleepless nights, the physical pain, and the emotional weight, it all came crashing in. Like many modern mothers, Mrs. Foo found herself caught between traditional practices and modern expectations. She longed for rest, guidance, and understanding, not just for her physical recovery but also for her emotional well-being. It was during this vulnerable period that she discovered BabyMom Confinement Centre, a place where traditional wisdom meets modern care. Through this case study, we follow Mrs. Foo’s journey of healing, rediscovery, and balance, a reflection of how confinement care can play a crucial role in supporting mothers’ physical and emotional recovery after childbirth.
subject: Cases
  topic: section
subject: Postnatal Care
  topic: keywords
subject: Confinement Centre
  topic: keywords
subject: Social Entrepreneurship
  topic: keywords
subject: Traditional Healing
  topic: keywords
subject: Women’s Empowerment
  topic: keywords
subject: Malaysia
  topic: keywords
creator: Nurul Hafizah Mohd Yasin
creator: Ahmad Faezi Ab Rashid
creator: Norsuriani Samsudin
creator: Norsyamlina Che Abdul Rahim
creator: Roslizawati Che Aziz
creator: Mohd Hakam Nazir
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 91
ending page: 100
doi: 10.51471/9b920698

YUHARA Empire: Where A Dream Begin
type: item
description: Felda Kemahang 3 is a place where the story began quietly, where everyone knows one another, and neighbours still greet each other at the market. In this peaceful setting, amidst oil palm plantations and the laughter of children cycling past, a young woman’s dream began to take shape. In her family kitchen, surrounded by the rich aroma of pandan, gula Melaka, and freshly baked cakes, she found her calling. Baking was not just a hobby but it became her therapy, her joy, and eventually, her vision for the future. What started as a girl’s passion for baking till became YUHARA Empire which a brand built on heritage, hard work, and hope. “Every cake I bake tells a story not just of flavours, but of culture, dreams, and hard work.”
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Heritage
  topic: keywords
subject: Yuhara Empire
  topic: keywords
subject: Kek Lapis
  topic: keywords
subject: Kek Tapak Kuda
  topic: keywords
creator: Hazrina Hasbolah
creator: Syamsuriana Sidek
creator: Nur Syafiqah A. Samad
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 58
ending page: 64
doi: 10.51471/a6wk2v54

From Smart Street Lady to Smart Businesswoman: Fabulous Story of Zuzana Postnatal Care & Beauty House
type: item
description: For generations, Malay postnatal therapy has offered new mothers sacred healing. Yet today, this profound wisdom faces erasure. Why is a mother’s journey into Malay postnatal care now met with such uncertainty? Inconsistent standards and a damaging stigma have fractured this heritage, leaving women without the trusted, culturally-grounded care they deserve. This is more than a problem; it’s a loss that echoes through families. While other traditional medicines thrive, Malay therapy struggles for recognition, its potential dimmed by a lack of professional frameworks. “One must look at the next generation and ask, ‘Will this healing touch be here for them, or will it be just a forgotten story?” she urges. But a new path is possible. At Zuzana Postnatal Care & Beauty House, a legacy is being reclaimed. “The vision was simple yet profound,” Madam Zuzana explains, “to honour the hands of the elders by building a house where tradition is not just preserved, but perfected.” The centre bridges ancient wisdom with modern excellence, transforming tradition into a trusted standard. Through rigorous practitioner training and evidence-informed care, it delivers the holistic restoration new mothers need, without sacrificing their cultural soul. The time to choose is now. This invaluable heritage can either be preserved or let fade. “This work is a life's calling,” she states, “to ensure no mother ever has to choose between her cultural identity and her well-being.” Zuzana is leading this vital transformation, ensuring Malay postnatal care not only survives but empowers generations to come. The journey of confident, cherished motherhood begins here.
subject: Cases
  topic: section
subject: Postnatal Care
  topic: keywords
subject: Traditional
  topic: keywords
subject: Therapy
  topic: keywords
subject: Mothers
  topic: keywords
creator: Ahmad Faezi Ab Rashid
creator: Norsuriani Samsudin
creator: Norsyamlina Che Abdul Rahim
creator: Roslizawati Che Aziz
creator: Nurul Hafizah Mohd Yasin
creator: Mohd Hakam Nazir
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 105
ending page: 110
doi: 10.51471/5bvj5029

Innovating Postnatal Care in Malaysia: A Case Study of Roseville Confinement Centre
type: item
description: Traditionally regarded as a domestic ritual overseen by family elders, postpartum care in Malaysia is now experiencing a paradigm shift toward professionalization. Central to this transformation is the Roseville Confinement Villa, a pioneering facility that integrates cultural heritage with clinical governance, entrepreneurial innovation with compassionate care and individual recovery with broader community well-being. Established by qualified healthcare professionals and led by Executive Director Puan Radziah binti Mahmud Muhaidin, Roseville exemplifies a contemporary model of maternal recovery that is structured, culturally attuned and professionally managed.
subject: Cases
  topic: section
subject: Postpartum Care
  topic: keywords
subject: Women Empowerment
  topic: keywords
subject: B40 Communities
  topic: keywords
subject: Social Entrepreneurship
  topic: keywords
subject: Syariah-Compliant Care
  topic: keywords
creator: Mohd Hakam Nazir
creator: Norsuriani Samsudin
creator: Roslizawati Che Aziz
creator: Nurul Hafizah Mohd Yasin
creator: Ahmad Faezi Ab Rashid
creator: Norsyamlina Che Abdul Rahim
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 84
ending page: 91
doi: 10.51471/n6fjf935

Healing Women, Building Futures: The Social Entrepreneurship of Purut Therapy Centre
type: item
description: In 2023, a small living room in a modest Malaysian home became the birthplace of a movement. With little more than her hands, faith, and a burning desire to help women in need, the founder of Purut Therapy Centre began offering womb therapy and herbal treatments to neighbours. Word spread quickly: women whispered to each other about a place where healing was not only physical, but also emotional and spiritual. Soon, the home was filled daily with mothers, daughters, and grandmothers seeking relief, guidance, and dignity. What began as a personal service of compassion soon transformed into a social enterprise, bringing hope to single mothers and B40 women who longed for both income and empowerment. “I only wanted to help one mother at a time,” the founder recalled softly. “But soon, I realized that every womb I healed, every woman I supported, was part of something bigger a movement of empowerment,” she muttered to herself. She looked around the room that once felt too small, now overflowing with stories of resilience. Each herbal bath prepared, each massage delivered, was no longer just a treatment it was a symbol of hope. The mothers who came seeking healing left with renewed strength, while the women she trained discovered not just skills, but also dignity and independence. What began in a humble living room was no longer hers alone; it belonged to a growing community of women determined to rise together
subject: Cases
  topic: section
subject: Postnatal Care
  topic: keywords
subject: Women Empowerment
  topic: keywords
subject: B40 Communities
  topic: keywords
subject: Social Entrepreneurship
  topic: keywords
subject: Islamic Wellness
  topic: keywords
creator: Norsyamlina Che Abdul Rahim
creator: Norsuriani Samsudin
creator: Roslizawati Che Aziz
creator: Nurul Hafizah Mohd Yasin
creator: Ahmad Faezi Ab Rashid
creator: Mohd Hakam Nazir
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 69
ending page: 75
doi: 10.51471/7jb1w179

Redefining Confinement Care: The Entrepreneurial Journey of D’Lina Spa & Wellness
type: item
description: In a world where maternal wellness often oscillates between outdated customs and impersonal clinical routines, D’Lina Spa & Wellness stands out as a pioneering force that harmoniously blends ancestral wisdom with modern healthcare practices. Nestled in the heart of Kuala Krai, Kelantan, this homegrown enterprise represents more than just the success of an entrepreneur it embodies the resilience of a tradition revitalized through innovation. Its founder, Puan Azlina Binti Mohammad, draws upon the legacy of her foremothers and combines it with professional expertise to create a sanctuary for new mothers a space that heals the body, nurtures the mind, and honors the spirit of motherhood. This case study highlights D’Lina’s holistic approach to confinement care, presenting a compelling blueprint for how traditional wellness can evolve while preserving its essence. More than a business story, it unfolds as a cultural narrative of healing, empowerment, and transformation.
subject: Cases
  topic: section
subject: Confinement Care
  topic: keywords
subject: Herbal Therapy
  topic: keywords
subject: Maternal Wellness Industry
  topic: keywords
creator: Norsuriani Samsudin
creator: Norsyamlina Che Abdul Rahim
creator: Roslizawati Che Aziz
creator: Nurul Hafizah Mohd Yasin
creator: Ahmad Faezi Ab Rashid
creator: Mohd Hakam Nazir
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 47
ending page: 57
doi: 10.51471/g30tys54

Selling Trust, Not Just Cars: The Perodua Nasrom Story
type: item
description: The Malaysian automotive industry has always been more than just the sale of vehicles. To Malaysians, cars carry a deeper meaning, they are symbols of freedom, progress, and a better life. For families in smaller towns, owning a car represents independence from unreliable public transport, while for young professionals, it is a sign of achievement and social mobility. Against this backdrop, the journey of Perodua Nasrom began in 1990, in Kampung Sireh, Kelantan. At the heart of this story was Haji Ab Halim bin Haji Hassan, who started small by trading second-hand vehicles. His early philosophy was straightforward: “buy one car, sell one car, and repeat.” Yet beneath this simplicity was an ambitious dream, to create not just a business, but a trusted automotive brand that could serve generations of customers. By 1993, his determination paid off when Nasrom secured a Perodua dealership license, marking the start of its evolution from a modest kampung venture into a full-fledged automotive retailer. What distinguished Nasrom early on was its belief that cars are not merely machines, but emotional milestones. Each purchase reflected a customer’s financial journey, lifestyle, and aspirations. Instead of focusing solely on profit, Nasrom positioned itself as a dealership that built trust, loyalty, and long-term relationships. This philosophy would become the backbone of its growth for decades to come.
subject: Cases
  topic: section
subject: Automotive Retail
  topic: keywords
subject: Consumer Trust
  topic: keywords
subject: Digital Transformation
  topic: keywords
subject: Customer-Centric Strategy
  topic: keywords
subject: EV Readiness
  topic: keywords
creator: Nadia Hanum Amiruddin
creator: Norfazlirda Hairani
creator: Nik Syuhailah Nik Hussin
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 39
ending page: 46
doi: 10.51471/r79g7248

Beyond Beauty: The Inspiring Journey of Sobella
type: item
description: In the bustling and ever-evolving beauty industry, only a few brands manage to break through the noise and capture the hearts of consumers. Sobella, a homegrown Malaysian cosmetics brand, is one of those rare gems. Its story is not just about makeup. It is about ambition, courage, and the power of believing in one’s dreams. For founder Wan Nur Syuhada Wan Norzie, the journey began in 2016 when she was a fresh graduate facing a bleak job market. Rejections and unanswered applications could have crushed her spirit, but instead, she decided to carve her own path. With the encouragement of her parents and a strong sense of independence, Syuhada ventured into the cosmetics world. She dreamed of creating products that were not only beautiful but also accessible to everyday women. From that dream, Sobella, short for “So Beautiful” was born.
subject: Cases
  topic: section
subject: Malaysian Beauty Industry
  topic: keywords
subject: Consumer Behaviour
  topic: keywords
subject: Retail Strategy
  topic: keywords
subject: Start-Up Resilience
  topic: keywords
creator: Nadia Hanum Amiruddin
creator: Nik Syuhailah Nik Hussin
creator: Norfazlirda Hairani
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 76
ending page: 83
doi: 10.51471/kyhfat32

The Bookstore Awakens: SMO’s Retail Rebellion on the East Coast
type: item
description: From a wooden bookstore in Pasir Mas to a retail network covering Malaysia’s East Coast, SMO’s journey is one of resilience, reinvention, and purpose. It has confronted competitors, economic slumps, and digital disruption, yet continues to prosper by balancing heritage with innovation. SMO’s story serves as a reminder that retail is not merely about transactions, but about transformation. Every sale, customer interaction, and operational challenge contributes to a larger narrative of perseverance.
subject: Cases
  topic: section
subject: Retail Operations
  topic: keywords
subject: Supply Chain
  topic: keywords
subject: Technology Adoption
  topic: keywords
subject: Consumer Behaviour
  topic: keywords
subject: Family Business
  topic: keywords
subject: Resilience
  topic: keywords
subject: Retail Transformation
  topic: keywords
creator: Norfazlirda Hairani
creator: Nadia Hanum Amiruddin
creator: Nik Syuhailah Nik Hussin
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 101
ending page: 104
doi: 10.51471/8ddy8f82

Adapt or Die: The Warisan Daily Mart Journey Through Malaysia’s Retail
type: item
description: The streets of Wakaf Bharu, Kelantan, buzzed with life as the sun dipped below the horizon. Vendors called out their final offers, the scent of grilled satay mingling with the cool evening air. Among the tightly packed shop lots stood Warisan Daily Mart, its bright signage casting a warm glow onto the pavement. For many locals, it was more than a convenience store; it was a symbol of perseverance, an anchor for the community amidst waves of economic change. Inside, Miss Tan sat behind the counter, observing the steady rhythm of her store. Every shelf told a story of survival and adaptation. Having weathered hypermarket competition, digital transformation, and economic uncertainty, Warisan Daily Mart remained unbroken. Across the counter sat Ammar, a university student eager to uncover the secret to her success. “How did Warisan Daily Mart become what it is today?” he asked. Miss Tan smiled, her gaze distant. “It wasn’t luck,” she began. “It was resilience.” And so began a story of ambition, endurance, and the unyielding spirit of retail survival in Kelantan’s evolving marketplace.
subject: Cases
  topic: section
subject: Supplier Management
  topic: keywords
subject: Inventory
  topic: keywords
subject: Customer Management
  topic: keywords
subject: Technology
  topic: keywords
subject: Resilience
  topic: keywords
creator: Norfazlirda Norfazlirda Hairani
creator: Nadia Hanum Amiruddin
creator: Nik Syuhailah Nik Hussin
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 65
ending page: 68
doi: 10.51471/t92qed38

Cultivating Talent: A Case of Samurai Yakiniku
type: item
description: At Samurai Yakiniku, the Wagyu isn’t the only thing that’s sizzling the whole business is on fire (in a good way). Founder Wan Muhammad Asraff (WMA) had one bold idea: mix Japanese flavours with Malaysian heart, and serve it halal with hustle. But behind the juicy cuts and happy customers were challenges hotter than the grill staffing, training, and keeping the passion alive. As he cheekily puts it. “Great meat needs great people nobody wants a steak cooked by someone who's half-cooked themselves!” This story, however, is not just about one restaurant. The food and beverage (F&B) industry in Malaysia is one of the nation’s most dynamic service sectors, contributing significantly to the economy and shaping lifestyle trends. Samurai Yakiniku provides a timely lens to explore how these broader industry issues play out in practice, and how one founder’s approach to managing people becomes as important as the product he serves.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Human Capital
  topic: keywords
subject: Halal F&B
  topic: keywords
subject: Performance Management
  topic: keywords
subject: Talent Development
  topic: keywords
creator: Nik Syuhailah Nik Hussin
creator: Norfazlirda Hairani
creator: Nadia Hanum Amiruddin
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 27
ending page: 30
doi: 10.51471/ade50k07

Ku Azmier: Crafting Beauty, Creating Opportunities
type: item
description: Entrepreneurship often begins with a seed of inspiration that slowly blossoms into a meaningful venture, and for Mohd Azmier Hafiz Bin Lamri, or Ku Azmier, that seed was planted during his time as a student at Universiti Malaysia Kelantan (UMK). While many of his peers pursued the conventional pathways laid out by their courses, Ku Azmier chose to venture into uncharted territory by establishing a business in the beauty and wellness industry, an area seemingly unrelated to his academic pursuit in Tourism under the Faculty of Hospitality, Tourism, and Wellness. Yet, it was precisely this bold decision that set him apart, proving that passion, creativity, and determination can transcend the boundaries of academic disciplines. Armed with the guiding principle embodied in his personal slogan, “Create opportunities, don’t wait for opportunities,” he transformed his student journey into an entrepreneurial platform that not only supported him financially but also allowed him to build a brand identity rooted in both family inspiration and individual ambition. His story is one of innovation, perseverance, and balance, reminding us that entrepreneurship is not limited by where you begin, but rather by how far you are willing to go.
subject: Cases
  topic: section
subject: Student Entrepreneurship
  topic: keywords
subject: Personal Branding
  topic: keywords
subject: Innovation in Small Business
  topic: keywords
creator: Hasif Rafidee Hasbollah
creator: Adni Halianie Adnan
creator: Adlina Azmi
rights: Copyright (c) 2025
date: 2025-12-08
publication date: 2025-12-08
starting page: 19
ending page: 26
doi: 10.51471/gt9wr162

Bite’s Story: Balancing Growth Ambition and Entrepreneurial Reality
type: item
description: The warm aroma of freshly fried doughnuts and melted chocolate filled the air inside Bite’s Story Donut and Pastry House (Bite’s Story), a small but busy bakery tucked into the heart of Port Dickson, Negeri Sembilan. Customers queued eagerly at the counter, their chatter blending with the hiss of frying oil and the rhythmic hum of a doughnut-making machine, as trays of doughnuts disappeared almost as quickly as they were filled. Behind the counter, however, stood a weary yet determined figure. At 32 years old, Nazmi, a civil engineering graduate turned entrepreneur, had already come far from a part-time stall assistant during his diploma days to the owner of Bite’s Story, which had grown from a modest stall on a polytechnic campus to a bakery with multiple outlets and a loyal customer base. On the surface, it was a picture of success. But on this particular evening, his thoughts were elsewhere, not on the cash register or the sweet smiles of satisfied customers. Nazmi’s mind was far from at ease, wandering to the industry giants, such as Big Apple Donuts and Coffee (Big Apple), Dunkin’ Donuts, J.CO Donuts and Coffee (J.CO), and Krispy Kreme. He admired their growth, brand visibility, and sheer dominance of the market. “Bite’s Story is doing fine,” he told himself. “But fine is not enough.” Ambition burned in him. He dreamed of making Bite’s Story a household name, a brand that capable of competing with the multinational doughnut chains. Yet, reality weighed heavily as he grappled with inconsistent machine efficiency, daily operational burdens, insufficiently skilled staff, and financial pressures that made every expansion step a constant struggle. As he glanced at the golden-brown doughnuts arranged neatly on trays, ready to be served, a single question lingered as stubbornly as the sweet scent of doughnuts in the shop. He questioned whether to push boldly toward growth or to consolidate and secure what he had already built. His dilemma was apparent. Should he chase…
subject: Cases
  topic: section
subject: Case Study
  topic: keywords
subject: Small Business
  topic: keywords
subject: Food and Beverage
  topic: keywords
subject: Business Expansion
  topic: keywords
subject: Entrepreneurs
  topic: keywords
creator: Amira Jamil
creator: Muhammad Naqib Mat Yunoh
creator: Mohd Safwan Ghazali
creator: Hana Yazmeen Hapiz
creator: Siti Amaliya Mohd Radyi
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-12-08
publication date: 2025-12-08
starting page: 1
ending page: 18
doi: 10.51471/5nnhte54

Strategic Procurement and Supply Chain Resilience in Tech Retail: An Insights from Monaliza Mastura
type: item
description: Need a laptop that runs fast, looks cool, and doesn’t burn your wallet? Just ask around in Kelantan—chances are, someone will say, “Pergi kedai Monaliza!” What started as a small gadget stop is now a tech paradise where customers walk in confused and walk out confident, armed with the right device and maybe even a free mouse. This isn’t just a store—it’s an experience built on helpful advice, smart pricing, and a whole lot of heart. This case study explores the genius behind Monaliza Mastura’s business growth and outlines four critical elements of its success story.
subject: Cases
  topic: section
subject: Affordable
  topic: keywords
subject: Trust
  topic: keywords
subject: Customer Experience
  topic: keywords
subject: Tech Retail
  topic: keywords
creator: Nik Syuhailah Nik Hussin
creator: Norfazlirda Hairani
creator: Nadia Hanum Amiruddin
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 87
ending page: 95
doi: 10.51471/3qv3sx30

The Story of Dashuri Aida Sofia Enterprise: A Flavorful Journey Rooted in Purpose
type: item
description: Some stories begin with fireworks. This one began with fire; not the kind that lights up a night sky, but the kind that flickers quietly from a stove at dawn. In a modest home in Semanggol, Perak, a young woman stood alone in her kitchen. She had no formal capital, no elaborate business plan, and no team of advisors; only a second-hand stove, a few borrowed containers, and an unshakable belief that hard work could still build something meaningful. Her name was Aida. While others chased titles or queued up for job interviews, Aida chose a different path. She cooked;not just to sell food, but to serve comfort. Each dish was made with her own hands. Every customer was greeted with her own voice. Every order was packed with personal care. Her business wasn’t built on financial capital; it was built on character. What began as one woman’s quiet hustle eventually grew into a name that carried weight in her community. It wasn’t flashy, but it was real; real food, real effort, and real connection. Through long hours, early mornings, and countless obstacles, Aida built a business that was as heartfelt as it was hardworking. This case explores the story behind that journey. It reveals the why behind her persistence; why she kept going when the odds were stacked against her. It is a narrative of a dream cooked slowly, seasoned with sacrifice, and served with purpose.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Student Entrepreneur
  topic: keywords
subject: Work-Life Balance
  topic: keywords
subject: Startup
  topic: keywords
creator: Yusmazida Mohd Yusoff
creator: Nor Hanim Mustafa
creator: Muhammad Azrishah Mohd Lukman
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 76
ending page: 86
doi: 10.51471/15tbqv63

From Passion to Vision: The Entrepreneurial Evolution of Fast Forward Consultancy
type: item
description: Behind every success in the entrepreneurial world lies an experience embroidered with dreams, grit, and a heart which dares to hope. From Passion to Vision, the entrepreneurial journey of Fast Forward Consultancy reveals the remarkable tale of Fadhliyansah bin Saipul a man with an untamed passion which blossomed into a mission, creating waves of purposeful change wherever his feet tread. From modest beginnings in 2018 seeded with unspoken struggles and unpublicized victories, and against the odds, emerged a path that is not simply one of business development, but one of human empowerment. Fast Forward Consultancy is not only a company, but an abode which bears witness to the power of values-led vision, and strategy fueled by sincerity. It is a place where knowledge touches compassion, and service is a vocation greater than trade. This is a tale which is not only to be read, but to be felt, a narrative which inspires the spirit and reminds us that when passion is underpinned by purpose, the mundane becomes extraordinary. Through unswerving belief and ceaseless dedication, a heritage was forged, not one of momentary success, but one that lasts, echoing through transformed lives and imagined futures.
subject: Cases
  topic: section
subject: Passion
  topic: keywords
subject: Vision
  topic: keywords
subject: Entrepreneurs
  topic: keywords
subject: Fast Forward Consultancy
  topic: keywords
creator: Nurhaiza Nordin
creator: Nurnaddia Nordin
creator: Nur Ilyana Amiira Nordin
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 63
ending page: 75
doi: 10.51471/n4cgxp14

Beauty, Branding and Breakthroughs: THE.ICS Journey
type: item
description: A ceiling fan turned lazily above the sewing table, but the true colour in the room came from a makeshift vanity crowded with lipsticks, loose pans of pigment, and trial bottles. “One day I’ll put my own name on these,” whispered Iqah, steadying her hand as she labelled a sample jar. Months earlier she had tried to sell a foundation and a face mist, but almost no one bought them. The disappointment lingered, but so did curiosity. Her phone chimed. An Instagram follower wrote, “Your bridal look was gorgeous. Do you sell your own products?” She looked from the message to the scattered samples and quietly answered herself. Not yet, but soon.
subject: Cases
  topic: section
subject: Student Entrepreneurship
  topic: keywords
subject: Cosmetics Industry
  topic: keywords
subject: Digital Branding
  topic: keywords
creator: Syamsuriana Sidek
creator: Hazrina Hasbolah
creator: Nur Syafiqah A. Samad
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 54
ending page: 62
doi: 10.51471/458z6589

Back to Her Roots, Building Kelantan’s Future with a Riba-Free Vision: The Emergence of Zara Prima Sdn. Bhd.
type: item
description: Drawing inspiration from faith, community, and the drive to create change, a bold venture began to take root in the heart of Kelantan, where traditions run deep and families shape destinies. Zara Prima Sdn. Bhd. was birthed not just from a business concern, but from a deep-rooted concept of maintaining principles while contributing to the socio-economic upliftment of its people. The founder’s odyssey of return, geographically and spiritually, began in earnest. Sitting at the core of this bold task was an extraordinary proposition to establish an interest-free, Islamic-based company with its fundamental thrust in high-impact infrastructure and housing projects. This transition from a little construction company to the symbol of integrity and resilience grew steadily, becoming the tale of Zara Prima as one of transformation-an account of how one woman's pursuit of her heart and principles changed a region. This case study captures that journey: the obstacles faced, the values upheld, and the vision still building Kelantan's future, one ethical project at a time.
subject: Cases
  topic: section
subject: Riba-free financing
  topic: keywords
subject: Interest-free installment
  topic: keywords
subject: Affordablehousing solutions
  topic: keywords
creator: Nurnaddia Nordin
creator: Nurhaiza Nordin
creator: Nur Ilyana Amiira Nordin
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 41
ending page: 53
doi: 10.51471/qffs9j76

Aleeza Bakery: The Rise of a Homegrown Dream
type: item
description: On her 17th birthday, a teenage girl sat quietly, gazing at the cake before her. Yet instead of joy, a swirl of emotions filled her heart. “How long will my family keep buying birthday cakes from other shops every year?” she wondered. That seemingly simple question ignited a powerful spark within her; a deep desire to take control of her own future. She decided she wanted to learn how to bake; not just for herself, but for her family and community. Driven by this newfound passion, she enrolled in a diploma programme in baking and pastry. Months turned into years, and her skills flourished; but so, did her vision. One day, she recalled a local saying: “Even though there were no dark clouds, suddenly it rained.” It perfectly described the moment her mindset shifted completely. No longer content with just baking for her loved ones, she declared: “With the knowledge and skills I have, I want to open a bakery shop and create job opportunities for the people in Jeli.” Her dream was more than just building business; it was rooted in hope and empowerment. She envisioned a bakery that could show the local community that even in a remote area far from the city, people could earn a sustainable living; with fair wages, bonuses, annual leave, and SOCSO coverage. That teenage girl is now known as Mrs. Azliza, the proud owner and entrepreneur behind Aleeza Bakery in Jeli town. But the journey was not without risks. “Hiring workers without certificates and with no skills at all in baking is the biggest risk I have ever taken,” said Mrs. Azliza. To grow her bakery while staying true to her mission of community support, she chose to hire local individuals with no formal qualifications; a bold move that few entrepreneurs dare to make. This decision reflects the core challenge she continues to face; balancing business growth with social impact while navigating the uncertainties of entrepreneurship. Her story is one of courage, vision, and the transformative power of pursuing a dream sp…
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Female
  topic: keywords
subject: Family
  topic: keywords
subject: Food Business
  topic: keywords
creator: Yusmazida Mohd Yusoff
creator: Nor Hanim Mustafa
creator: Ahmad Wafiy Mohd Sukri
rights: Copyright (c) 2025
date: 2025-06-29
publication date: 2025-06-29
starting page: 32
ending page: 40
doi: 10.51471/gp5xk433

VCENDOL: Traditional Taste with Modern Twist in Every Sip
type: item
description: In the early morning of Friday, August 23, 2023, it was likely a storm silently brewed over Tuan Muhammad Muiz Bin T Nordin, known as Abang Cendol. An ordinary morning spiraled into chaos when a complaint flooded in, revealing an unexpected truth where 5,000 bottles of VCendol had turned out spoiled overnight. Panic had setting in as he grasped the magnitude of the disaster, threatening his business. Abang Cendol, as the owner of Versatile Food and Beverage Enterprise, was deeply troubled by that personal blow. For the first time ever, he found himself unprepared when all 5,000 bottles of VCendol were undrinkable! This incident caused significant financial losses for his company and the dream he had fought so hard for suddenly seemed fragile. But true to his entrepreneurial spirit, he would not surrender to despair. Though unprepared, Abang Cendol reminded himself as a visionary entrepreneur, challenges were inevitable and part of the journey. Absolutely would not limit his ability to succeed even though he had poured heart, soul, and relentless effort into building VCendol from the ground up. Nevertheless, so many questions started to linger in his mind: What would be the consequences if he failed to resolve the issue? Would he face legal action from customers? Would his business have a future? Despite his concerns, guided by the trustworthy belief: “There is nothing in this world that you cannot do. Just stay focused, be persistent, and work hard to make it happen. No hurdle is insurmountable.”—Dr. Roopleen]
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Product Innovation
  topic: keywords
subject: Food and Beverage startups
  topic: keywords
subject: Growth Strategies
  topic: keywords
subject: Youth Entrepreneurship
  topic: keywords
subject: Digital Marketing
  topic: keywords
creator: Hazrina Hasbolah
creator: Syamsuriana Sidek
creator: Nur Syafiqah A. Samad
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-04-16
publication date: 2025-04-16
starting page: 23
ending page: 31
doi: 10.51471/ijecs.v4i1.1557

Student Venture in Business Combat: From Ideation to Competition Realization
type: item
description: Norshakinah, Afif, and Aiman saw their goats breeding in abundance. Being a breeder is normal, but if they want to progress and succeed, they have to turn farming into a profitable business opportunity. Acknowledging the inherent limitations of traditional small-scale farming, the three of them set out to strategically transform their current goat-rearing operations into a strong and expandable business in order to capitalize on the growing market demand for products made from goats. Yet, they have lacked entrepreneurial skills, so they partnered with Ammar and Farah. Their expertise in business, food science, and agriculture created a balanced synergy, paving the way for an innovative student venture, Harvest Herd Farm (H2F). They foresaw an opportunity to integrate modern agricultural techniques, a strategic business model, and sustainable agriculture to create a value-added product line that would differentiate them from traditional farmers. They asked themselves if they were confident enough to grow the project into a successful business venture. "If we are willing to sacrifice and be brave enough to take risks, why not?" Under the dim glow of the café lights, five pairs of eyes met, each filled with ambition and the spark of possibility. Although they possessed the necessary abilities, know-how, and steadfast support from Universiti Malaysia Kelantan (UMK), it was insufficient to ensure success. They understood the need for synergy in addition to expertise to make their vision a reality.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Student Venture
  topic: keywords
subject: Agribusiness
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Business Idea
  topic: keywords
creator: Nurul Faizah Halim
creator: Wan Fariza Azima Che Azman
creator: Dzulkifli Mukhtar
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-04-16
publication date: 2025-04-16
starting page: 16
ending page: 22
doi: 10.51471/ijecs.v4i1.1556

The Artisan Entrepreneurial Spirit of Redland Family Business
type: item
description: A gentle drizzle tapped against the windowpane, signaling the end of a long, hot summer. The dusk sky stretched across the horizon, painting the evening in deep gold and indigo. Mr. Syafie Shukery sat by the window, his fingers curled around a warm cup of coffee, enjoying the quiet. However, his mind was far from calm. The dream of owning his own bakery had always been on his mind, but now, it was no longer just a dream—it had to become a reality. The steam curling into the air like the warmth of a freshly baked loaf, he let out a breath and set down his cup. His hands, which were frequently covered in flour, had spent years honing the art; he knows he had excellent cooking and baking skills. Courage was what he needed now. He had already left his job at the Hotel Perdana, Kota Bharu, Kelantan and finding another was out of the question. There was no turning back. His skills, his passion, and his years of experience—all of them had to be poured into this one endeavor. Failure was not an option. But having a great product was not enough. He had seen many skilled bakers struggle, not because their pastries weren’t delicious, but because no one knew about them. "The real challenge isn't the baking—it's the marketing," he muttered to himself. He exhaled, putting down his cup. If he wants his bakery to thrive, he needs a marketing strategy. How will he get people to see his creations? How can he make his brand stand out in an industry flooded with options? Marketing isn't just an option; it's key to keeping his business going, without it, even the best pastries won't get noticed.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Family
  topic: keywords
subject: Cake
  topic: keywords
subject: Pastry Business
  topic: keywords
creator: Wan Fariza Azima Che Azman
creator: Nurul Faizah Halim
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-04-16
publication date: 2025-04-16
starting page: 9
ending page: 15
doi: 10.51471/ijecs.v4i1.1555

The Ayang Cafe: From Crew to Kopitiam Owner
type: item
description: From modest beginnings, Mrs. Hazelizan fought to make a name in the cutthroat F&B industry. Every day, when she opened the doors of Ayang Café, she was reminded that success was not how she began or what she learned but how she persevered to move ahead. With every challenge, she grew stronger, making Ayang Café more than just a place to dine. It was a beacon of hard work, creativity, and the courage to chase one's dreams. There were doubting voices, naysayers who questioned her ability, doubted her vision, and whispered words of discouragement. But instead of allowing negativity to slow her down, she used it as a filter to refine her business vision. "Instead of listening to others' doubts, I should focus on improving and expanding the business," she often reminded herself. Demand was growing, customers were asking for more, and she knew Ayang Café could become something more. But with growth came new issues, the search for a larger location, managing greater operational costs, and the right individuals to maintain the quality of the café. The fear of her ability to grow Ayang Café business was still lingering in her mind. Now poised at the doorstep of something larger, Mrs. Hazelizan was confronted with the biggest challenge so far – business expansion.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Female
  topic: keywords
subject: Family
  topic: keywords
subject: Food Business
  topic: keywords
creator: Wan Fariza Azima Che Azman
creator: Nurul Faizah Halim
creator: Zakiyah Taharim
rights: Copyright (c) 2025 International Journal of Entrepreneurship Case Study (IJECS)
date: 2025-04-16
publication date: 2025-04-16
doi: 10.51471/ijecs.v4i1.1554

Beauty, Brains, and Business: The Inspiring Journey of Hannan Medispa
type: item
description: In the heart of Malaysia’s flourishing beauty industry, Hannan Medispa stands as a true symbol of innovation, excellence, and empowerment. What began as a humble endeavor by a group of visionary medical professionals has evolved into a powerhouse beauty industry, an inspiring success story that blends cutting-edge healthcare expertise with world-class aesthetic services. This case study takes you behind the scenes of Hannan Medispa Sdn. Bhd., where beauty meets brains, and business acumen drives success. The founders’ unwavering commitment to quality, their sharp business strategies, and their ability to adapt to a highly competitive market have redefined the beauty industry, creating a legacy that continues to inspire aspiring entrepreneurs across Malaysia. "Empowering success through knowledge and innovation, while staying ahead of industry trends." – Dr. Mohd Hannan Mohd Yusof, CEO of Hannan Medispa Sdn. Bhd.
subject: Cases
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Spa Industry
  topic: keywords
subject: Talent
  topic: keywords
subject: New Trend
  topic: keywords
subject: IoT
  topic: keywords
creator: Norsyamlina Che Abdul Rahim
creator: Mohd Hakam Nazir
creator: Norsuriani Samsudin
creator: Dzulkifli Mukhtar
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 29
ending page: 35
doi: 10.51471/ijecs.v3i2.1496

Triple Threat: The Inspiring Story Of A Student, Mother, And Entrepreneur
type: item
description: It was a quiet night in July 2021. The clock on the wall showed it was past 10 PM. Syahira sat at her small desk, typing away on her laptop, trying to finish an assignment due the next morning. Her room was dimly lit, and the only sound was the soft clicking of her keyboard. From behind her, she heard small footsteps. Her four-year-old son, Aisy Akhtar, appeared at the doorway, holding his stuffed toy close. “Mommy, I can’t sleep,” he mumbled, rubbing his eyes. Syahira turned to him with a tired but loving smile. “It’s bedtime, Aisy. You need to get some rest,” she said gently. Aisy walked over, resting his head on her arm. “But I want to stay with you,” he whispered, his voice sleepy but stubborn. Syahira stroked his hair softly. “I know, sweetheart. But I have to finish my assignment. How about you go lie down, and I’ll come tuck you in as soon as I’m done, okay?” Syahira found herself constantly struggling to keep up with the demands of her life. As a young mother, a full-time student, and an entrepreneur, her days often felt like a race against the clock. Time management became her biggest struggle. No matter how hard she tried to organize her day, something always seemed to spill over into the next. Her nights stretched longer as she stayed up past midnight to finish her university work. She rarely had time for herself, and the constant juggling left her feeling overwhelmed and fatigued.
subject: Cases
  topic: section
subject: Women
  topic: keywords
subject: Entrepreneur
  topic: keywords
subject: Motivation
  topic: keywords
subject: Business
  topic: keywords
creator: Raja Rosnah Raja Daud
creator: Munirah Mahshar
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 24
ending page: 28
doi: 10.51471/ijecs.v3i2.1495

Transforming Local Delicacies: Retort Technology as a Catalyst for Seeni Food & Beverages Sdn Bhd’s Global Reach
type: item
description: One evening in April 2024, Hafiz and his father, Mr. Seeni, were seated at the Richiamor Cafe, enjoying their lattes and hot chocolates while contemplating their next move."Father," Hafiz said excitedly, "As you know, we've established a strong presence in the local market since we transitioned our street food business to instant food using retort technology. Our sales have surged to RM100,000 within just a year of implementing this technology, highlighting our potential for entering the international market." Mr. Seeni expressed his agreement with the excellent idea, noting that his research indicates a rising interest in Asian cuisine within the global market, particularly among younger consumers who are becoming more open to specific dishes such as mee sotong. Nevertheless, he emphasized the necessity for developing strategies that effectively tackle the distinct challenges and opportunities associated with each segment of the international market. Hafiz added, “At present, there are no products like ours available on the international market. We must take advantage of these opportunities. His father nodded in agreement. “I believe in you, my son. To succeed, you need the strength of character to pursue your ambitions and dreams. Don’t be afraid; just proceed with careful planning for the sake of our family business, which has been around since 1977.”
subject: Cases
  topic: section
subject: Retort Technology
  topic: keywords
subject: Innovation
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: Entrepreneurship
  topic: keywords
creator: Yusmazida Mohd Yusoff
creator: Siti Som Husin
creator: Dzulkifli Mukhtar
creator: Naeem Hayat
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 17
ending page: 23
doi: 10.51471/ijecs.v3i2.1494

Doctor Turned Entrepreneur: The Rise of Primer Cherang
type: item
description: In the bustling town of Kota Bharu, Kelantan, a clinic stands tall, known for its vibrant red exterior- a symbol of strength and its deep connection to the local community. This is Primer Cherang, a medical clinic that has not only served patients with exeptional care but also became a beacon of of entrepreneurial success in Malaysia. Today, Primer Cherang is more than just a clinic; it is the legacy of Dr. Safwan, a man whose journey from a dedicated doctor to a pioneering entrepreneur changed the healthcare landscape in his home state and beyond. “I wonder… will they remember me? When they speak of Primer Cherang in years to come, will they remember me as Dr. Safwan, the doctor who wanted to help, or as Dr. Safwan, the businessman who built a legacy?”
subject: Cases
  topic: section
subject: Entrepreneur
  topic: keywords
subject: Primer Cherang
  topic: keywords
subject: Doctor
  topic: keywords
subject: Healthcare
  topic: keywords
creator: Nurul Faizah Halim
creator: Zakiyah Taharim
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 14
ending page: 16
doi: 10.51471/ijecs.v3i2.1493

Aiman's Decision to Relocate or Expand the Existing Space?
type: item
description: branch in Kuala Lumpur and relocate to Kelantan. This strategic move allowed the family to focus their energies on growing the newly founded business. The transfer was a huge success, and Rumah Bekam Panji Medispa immediately became famous. Their increasing clientele expansion quickly demonstrated the need for a larger, more hospitable facility. With this new site, they were able to meet increased demand by offering adequate space to cater to their growing customers while also considerably improving the overall customer experience. During this transformation era, Putra Aiman was offered an opportunity to study retail entrepreneurship at the University of Malaysia Kelantan. Taking advantage of this opportunity, he improved his business knowledge and talents. His commitment to combining traditional techniques with modern therapeutic standards prompted him to earn the Malaysian Skill Certificate Level 3 (SKM 3) in therapy. Through this, he bridged the gap between traditional practices and contemporary therapeutic approaches, enhancing his professional reputation and contributing to the family business's continued success.
subject: Cases
  topic: section
subject: Cupping
  topic: keywords
subject: Business
  topic: keywords
subject: Startup
  topic: keywords
subject: Challenges
  topic: keywords
subject: Student Entrepreneur
  topic: keywords
creator: Hasif Rafidee Hasbollah
creator: Dzulkifli Mukhtar
creator: Adni Halianie Adnan
creator: Adlina Azmi
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 7
ending page: 13
doi: 10.51471/ijecs.v3i2.1491

A Malaysia Branding: Rise of Reen Cookies
type: item
description: At the heart of this story is Nurin Nazifa Binti Mohd Jais, a young entrepreneur who founded Reen Cookies with the early support of her mother. When she first started baking, her mother gave her full support. Since the age of 10, Nurin has been fascinated by her mother's expertise in baking, where she skillfully mixes various ingredients to create delicious confectionery for the family. From there, Nurin's interest in baking began to be triggered. Understanding the importance of precision and patience in baking, Nurin's mother took the time to teach her skills to her daughter. She taught Nurin that baking well takes more than just following instructions; it also involves skill in using baking tools, precise textures, and, most importantly, incorporating compassion in every piece of work. Under the careful guidance of her mother, Nurin honed her skills with close supervision.
subject: Cases
  topic: section
subject: Food
  topic: keywords
subject: Business
  topic: keywords
subject: Startup
  topic: keywords
subject: Challenges
  topic: keywords
subject: Student Entrepreneur
  topic: keywords
creator: Nurnaddia Nordin
creator: Nurhaiza Nordin
creator: Siti Zamanira Mat Zaib
creator: Nur Ilyana Amiira Nordin
rights: Copyright (c) 2024 International Journal of Entrepreneurship Case Study (IJECS)
date: 2024-12-24
publication date: 2024-12-24
starting page: 1
ending page: 6
doi: 10.51471/ijecs.v3i2.1490