http://journal.umk.edu.my/index.php/ijecs <p><strong>The International Journal of Entrepreneurship Case Study (eISSN:2948-3832) or IJECS is a double-blind, peer-reviewed, open-access journal that focuses on case studies and is published twice a year in June and December.</strong>IJECS addresses the fundamental issues of entrepreneurship and business and publishes original quantitative or qualitative case studies on all aspects of entrepreneurship and business in local and international contexts. The primary audiences for this journal are scholars, academicians, policymakers, and practitioners whose interests are in entrepreneurship and business discourses, practices, and activities.</p> <p>Teaching cases offers students the opportunity to explore real-world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace.</p> Global Entrepreneurship Research Innovation Centre en-US International Journal of Entrepreneurship Case Study (IJECS) 2948-3832 http://journal.umk.edu.my/index.php/ijecs/article/view/1124 Dato' Seri Michael Tio (DMT) is having lunch before the strategic group meeting of PKT Logistics on a wonderful day in March 2021 in Shah Alam, Selangor, Malaysia. As a successful and confident entrepreneur, DMT is also concerned about the PKT values system and likes to take the PKT to the next level. Making Malaysia a hub of ASEAN. PKT comes a long way in the leadership of the DMT, and the PKT value system helps bring great success to the PKT and builds the strong repute for the PKT to stand out from the competition and become a leader in the logistics and supply chain industry. DMT is planning to address the strategic group meeting and like to propose the future direction of the PKT that can lead the PKT into success in 2025-2030. Zuraimi Abdul Aziz Nik Syuhailah Nik Hussin Hazriah Hasan Copyright (c) 2023 International Journal of Entrepreneurship Case Study (IJECS) 2023-06-20 2023-06-20 2 1 10.51471/ijecs.v2i1.1124 http://journal.umk.edu.my/index.php/ijecs/article/view/1111 It was a long day for Che Da, the female owner of the Che Da Mee Udang Galah. The night was falling, and Che Da should devise a workable plan by the early morning. She was still struggling to find the right answer to her question and her desire to keep going with her Che Da Mee business: “How to survive this difficult time of COVID-19?, how to arrange the money to get the money to buy the daily supplies? And How to keep business going with the business as no or little customers visiting her current premise?.” Naeem Hayat Mohd Rafi Yaacob Copyright (c) 2023 International Journal of Entrepreneurship Case Study (IJECS) 2023-06-20 2023-06-20 2 1 1 6 10.51471/ijecs.v2i1.1111 http://journal.umk.edu.my/index.php/ijecs/article/view/1125 Dato' Seri Michael Tio (DMT) just finished his dinner with his family. He was waiting for his coffee, and his mind reminded him about the next week's meetings. DMT has always been busy with multiple business activities after becoming a Chief Executive Officer (CEO). One thing always comes to DMT's mind is that PKT Logistics has become a genuine global player. DMT is a successful and confident logistics entrepreneur; DMT is also concerned about PKT's future and keeps the consistently working of PKT. Under the leadership of DMT, PKT develops the necessary leadership and value system that drives PKT sustainability with resilience. DMT is planning to address the PKT board in which he can suggest the future direction of the PKT that can lead the PKT into success in 2025-2030 and become a real global player in the logistics market. Zuraimi Abdul Aziz Nik Syuhailah Nik Hussin Hazriah Hasan Copyright (c) 2023 International Journal of Entrepreneurship Case Study (IJECS) 2023-06-20 2023-06-20 2 1 10.51471/ijecs.v2i1.1125 http://journal.umk.edu.my/index.php/ijecs/article/view/1122 Outfitters and Ethnic is brilliantly running its business nationwide, directly emphasising product differentiation. They believe that Fashion is a celebration of individual style, and they target youngsters who own their personal style and individuality. They have a street-ready mix of casual, sporty and semi-formal looks, all in zesty shades. They strive to remove traditional boundaries from the apparel sector. Even after being involved in the fierce competition, they managed to sustain their market position. The failure to enter into international boundaries, financial crisis, export and import restrictions, discount-oriented customers, more bargaining power of customers than ever and other challenges have made them a stronger brand that every Pakistani would love to own. This case provides insights from their marketing department into their operations and how they overcame challenges. Abdul Wahab Arfeen Gohar Maheen Tariq Maryam Afzaal Nimra Inam Copyright (c) 2023 International Journal of Entrepreneurship Case Study (IJECS) 2023-06-20 2023-06-20 2 1 10.51471/ijecs.v2i1.1122