Bahtar, A.Z. , Muda, M. and Abd. Razak, N. 2021. The Influence of Customer Engagement on Emotion, Purchase Intention, and Positive User-generated Content (UGC) Spread on Instagram. Journal of Entrepreneurship and Business. 8, 1 (Jul. 2021), 120–130. DOI:https://doi.org/10.17687/jeb.v8i1.455.