The Impact of Guests’ Perception on the Awareness on Green Technology Practices in the Hotel Industry

Abstract

Green technology helps protect the environment and natural resources while reducing the negative effects of human activity. Green technology is the most effective way to address environmental and economic challenges. Green technology practice was evidenced by using photovoice technology, which is converting light into electricity, as natural resources produce lower levels of environmental damage than conventional sources of energy such as fossil fuel. The research aims to measure the impact of 'individual's knowledge, attitude towards the environment, government policy and regulation on green technology in the hotel industry. The present study also investigates 'guests' perceptions of the hotel industry. The quantitative method will be used through an online questionnaire and is expected to collect at least 386 completed questionnaires. The study findings will help the related parties to further research in this area of interest.