The Factors Influence Customer Satisfaction With E-Hailing Services Among Local Tourists in Malaysia

Abstract

Malaysia's tourism sector is currently becoming more active, with an increase in the number of local tourists. This would also make the e-hailing industry more vibrant, as many local tourists will use the e-hailing ride to get from one location to another. The purpose of this research is to look at the factors that influence customer satisfaction with e-hailing services among local tourists. The goal of this study is to discover the factors that influence customers satisfaction on e-hailing services, such as promotion, safety, and reliability. These factors are vital in ensuring that local tourists are satisfied with e-hailing services. The primary data of the study used was collected from a structured questionnaire, where analysis was performed using SPSS Version 27 software. The survey was distributed to 384 of local tourists in Peninsular Malaysia. Through this study, researchers seek to learn more about the factors that influence local tourist satisfaction with e-hailing services