The Development of Community-Based Ecotourism Destinations at Gua Musang, Kelantan

Authors

  • Muhammad Badrul Iman Ruslan Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan
  • Nurul Fatihah Izzani Zulkanai Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan
  • Nurul Fatin Nabila Arse Zaidy Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan
  • Soo Kwan Nen Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan
  • Roslizawati Che Aziz

DOI:

https://doi.org/10.70944/jhtw.v2i1.1589

Keywords:

Community-Based Ecotourism, Gua Musang, Kelantan

Abstract

Ecotourism is one of the tourist attractions at Gua Musang. Gua Musang is a hotspot for tourists seeking to experience tropical flora and fauna. The purpose of the research is to explore the development of Community-Based Ecotourism (CBE) destinations at Gua Musang, Kelantan. The goal of the study is to identify the potential of Community-Based Ecotourism (CBE) products or destinations at Gua Musang that can be developed as an ecotourism attraction and examine the strategic approach that was taken by the local government to promote Community-Based Ecotourism (CBE) products or destinations at Gua Musang. The primary and secondary data for the study will be collected by using interviews and case studies. The respondents for the interview are the Gua Musang State Officer, the KESEDAR Officer, the Gua Musang Chief Village, and the locals. For the duration of an interview, the researcher will take 30 minutes or one hour for a section interview. The data will be recorded in audio and text. The research conducted can be used in the future by the government or as a research reference.

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Published

2025-03-31

How to Cite

Ruslan, M. B. I., Zulkanai, N. F. I., Arse Zaidy, N. F. N., Soo Kwan Nen, & Che Aziz, R. (2025). The Development of Community-Based Ecotourism Destinations at Gua Musang, Kelantan. Journal of Hospitality, Tourism and Wellness Studies (JHTW), 2(1), 39–49. https://doi.org/10.70944/jhtw.v2i1.1589