Kosnin, R., Zainudin, A.A. , Che Seman, F.N.N. , Hussin, N.A., Zulkefli , N.S. and Ab. Rashid , A.F. 2024. Motivational Factors to Consume Organic Food Products Among University Students in Kelantan . Journal of Hospitality, Tourism and Wellness Studies (JHTW). 1, 1 (Oct. 2024), 43–55.