Abdul Razak, A.L., Mat Nasir, A.A.H. , Mohd Zaki, A.R. , Fan, C.Y. and Muhammad , N.H. 2024. Factors Influencing Consumer’s Purchase Intention on New Seasonal Menu Selection (Viral Food) . Journal of Hospitality, Tourism and Wellness Studies (JHTW). 1, 1 (Oct. 2024), 77–89.