Journal of Hospitality, Tourism and Wellness Studies (JHTW)

Factors Influencing Satisfaction among Domestic Tourists Visiting Muslim Friendly Destinations in Kelantan

Hayatul Nafisa Mohammad Hafidz — 2024-10-06

One of the business opportunities in the tourism industry has recently been accelerated by an increase in the interest of Muslim-friendly tourism products and services. The objective of this study is to determine the relationships between customer engagement, religiosity, and Muslim-friendly tourism on tourists’ satisfaction among domestic tourists visiting tourist destinations in Kelantan. This study used a quantitative approach with a total of 201 respondents participated in the questionnaire survey. The study found that all hypotheses are supported, indicated that customer engagement, religion, city and Muslim-friendly tourism have a strong and high positive correlation with satisfaction among domestic tourists when visiting Kelantan. Thus, tourism management in Kelantan should design tourism facilities and campaigns that fully meet Islamic religious needs which could cater to domestic tourists visiting Kelantan for Islamic tourism.

The Customers’ Perception of Service Quality for Spa Establishments

Norsyamlina Che Abdul Rahim — 2024-10-06

Spa and wellness are the world's fastest-growing industry. Spas and health are rapidly developing these days, and this sort of service has emerged as a result of health tourism packages in spas. In Malaysia, spas are the most well-known industry. Therefore, this study aimed to explore the value and impact of service quality, perceived value and service performance on customer satisfaction at spa located in Pengkalan Chepa, Kelantan. This qualitative study utilized in-depth interviews. All interviews were consented, audio-recorded then transcribed verbatim, followed by identification of emerging themes. Data saturation was achieved after interviewing a total of 12 respondents. The results were presented and described according to the respondents’ characteristics. Three themes raised from respondents were (1) Spa service quality, (2) Spa perceived value, and (3) Spa perceived service performance. The results have shown that service quality, perceived value and service meeting dimensions have a close relationship with all customers. Subsequently, the information obtained from this study might be used to create a marketing plan aimed at improving consumer satisfaction in the market and industry of the spa in Pengkalan Chepa, Kelantan. This study can help to grow the economy with the influx of foreign investment due to the quality of service and can provide numerous job possibilities for the community in Malaysia. As a result, looking at the degree of happiness from this spa's consumers can be a signal in creating new spas and improving the economy through foreign investment

Understanding the Tourism Business Ecosystem for Pondokstay

Ahmad Yasir Hashim — 2024-10-06

Malaysia remains among the top 5 Muslim destinations in 2019, and the demand for Islamic tourism products has attracted much attention from international and domestic tourists. In response to this and to revitalize Islamic tourism landscapes, the concept of pondokstay will be introduced for the first time in 2019. Initially, the concept of pondokstay refers to the availability of facilities and a series of activities conducted in schools that are close to the well-known concept of homestay. Guests have the opportunity to immerse themselves in an authentic Islamic environment, but to date, there is no universally accepted definition. However, there are many challenges for the school. Previous research has found that an additional element is required during production because the main business of the school is education, which is only teachers and students, but pondokstay requires more elements. So, an existing education entrepreneur transitioning to a tourism entrepreneur needs a different business ecosystem. Articles from three types of tourism, namely Islamic, educational and spiritual tourism, are revised to characterize pondokstay. Face-to-face in-depth interviews were conducted with five qualified informants based on documents of the state religious authority. They are selected according to specific criteria, such as the school’s establishment period and the number of employees and students. The responses were manually transcribed, grouped, coded, and thematized. Based on the analysis conducted, three themes emerged to describe pondokstay, namely the establishment factors, the programs, and the facilities required. In addition, there are ten subthemes that were categorized into fifteen indicators.

Consumers Purchase Intention Towards Organic Beauty Products Among Women in Malaysia

Ruzanifah Kosnin — 2024-10-06

The objective of this research is to investigate the determinants of consumer purchase intention towards organic beauty products by examining the influence of green ads, trust, attitude, and green knowledge. Using a quantitative method this study employs an online questionnaire survey of women in Malaysia. 384 data had been collected using purposive sampling and analyzed using the SPSS 28 version. The results showed that there were significant positive correlations between green ads, trust, attitude, and green knowledge with consumer purchase intention. The significance of this study is the expansion of knowledge on the factors that lead to women's purchase intention towards organic beauty products. Future research can expand this study by investigating other factors using qualitative methods and different respondents.

Motivational Factors to Consume Organic Food Products Among University Students in Kelantan

Ruzanifah Kosnin — 2024-10-06

Previous research has shown that organic food products have gained attention among consumers. However, studies on youth motivation towards consuming organic food products are still scarce. Therefore, this study investigates the motivation to consume organic food products by examining the relationship between consumer attitude, price perception, health concerns, and environmental concerns toward motivation to consume organic food products among public university students in Kelantan. Questionnaire surveys were distributed to a sample of 235 students from three public universities in Kelantan. The data were gathered and analyzed for descriptive, reliability, and correlation analysis using SPSS version 26. The study found that consumer attitude, price perception, health concern, and environmental concern were significantly correlated with the motivation to consume organic food products. This research contributes to the factors that motivate youth to consume organic food products. The study also provides information and resources for the food industry in providing organic food for university students. Future studies should provide qualitative data, investigate other potential factors influencing the motivations for organic product consumption, and expand the study with a larger and definitive population size.

Investigating Social Media Marketing Adoption among Homestay Operators in Malaysia

Noraihan Mohamad — 2024-10-06

The widespread use of social media has revolutionized communication, connectivity quality, and information consumption, making it an indispensable element in human daily lives. As such, social media marketing has emerged as a crucial tool for businesses to promote their products and services. In the case of Small Medium Enterprises (SMEs) in Malaysia, however, found that the adoption of social media marketing remains low, particularly among homestay operators. This study aimed to investigate the factors that influence homestay operators in Malaysia to adopt social media as a marketing medium. By employing a cross-sectional research design, a self-administered questionnaire was used to collect responses from a total of 208 homestay operators in Selangor, Negeri Sembilan, Melaka, and Johor. The results generated by the Structural Equation Modeling revealed that customer pressure and preference, as well as competitive pressure, have a significant impact on social media marketing adoption compared to perceived cost and digital skills. Significantly, this study provides valuable insights to the authorities to understand more about social media marketing adoption among homestay operators in Malaysia so that effective strategies can be highlighted to encourage SMEs in Malaysia to fully utilize new technology for business purposes. Overall, SMEs need to employ new technologies, specifically social media marketing for business growth as it provides extensive and effective connectivity at low cost.

Identifying the Factors that Affect the Passenger’s Satisfaction using AirAsia Airline

Farah Ismanazihah Rosli — 2024-10-06

The main purpose of the study is to determine the effects of service quality, motivation, and involvement on passenger’s satisfaction to travel within domestic destinations in Malaysia using Air Asia Airline. The questionnaire survey was distributed among Air Asia passengers and the data was analyzed using the Statistical Package for Social Sciences (SPSS). In total, 306 respondents have participated in the questionnaire survey. The study found that service quality, motivation and involvement have significant correlations with passenger satisfaction. Therefore, this study helps Air Asia company to improve service quality, particularly in time management, safety, facilities, and comfortability and motivates them to participate among passengers to initiate satisfaction among passengers using Air Asia Airlines.

Factors Influencing Consumer’s Purchase Intention on New Seasonal Menu Selection (Viral Food)

Afiqah Liyana Abdul Razak — 2024-10-06

The study evaluated consumers’ purchase intentions for new seasonal menu selections (Viral Food). Three elements cited in the study greatly influenced someone’s buying intention to acquire this viral food product. Personal attitudes, societal influences and product attributes. The study examines the link between personal attitude and buy intention, the impact of societal influences on someone’s purchase intention, and how the product qualities of viral food influence someone’s purchase intention. The data was collected using a quantitative technique through an online questionnaire. According to the findings of 405 respondents, numerous factors influence viral food purchasing intentions. This study might be useful for people working in the food industry since it provides a comprehensive understanding of consumers’ purchasing intentions, expectations, and perceptions, particularly about viral food. Companies now have more information to build marketing tactics and customer preferences to boost the new seasonal menu choices (viral food).

Factors That Influence University Students’ Attitudes Towards Fast-Food Consumption in Malaysia During the Recovery Period of COVID-19

Dg. Afsarizan Mahmud — 2024-10-06

Fast food is a form of cuisine that can be prepared quickly and sold to customers at an affordable price. During the recovery period of Covid-19, the need for fast food may also be observed through changes in customer demand, such as taste and lifestyle, which leads to the introduction of various new menus by fast food firms to suit customer demand. This also influences university students’ attitudes regarding fast food consumption during the period. The research objective of this study is to examine the relationship between independent variables such as taste, time-saving as well as promotion attractiveness and the dependent variable on university students’ attitudes towards fast food consumption during the recovery period of Covid-19. A survey was conducted by using online questionnaires via Google Form, involving 400 respondents from universities in Malaysia. The methodology used to analyse data obtained in this study included descriptive analysis, reliability analysis, and Pearson correlation analysis. The findings revealed that the three independent variables are significantly related to the dependent variable. This study can help researchers discover more about fast food, and the information provided can be used as reference material in the future.

The Impacts of Lifestyle Study and Eating Behaviour Quality on Academic Performance among University Students

Hajar Haris — 2024-10-06

Academic performance is one of the essential things among students to pass the graduation level and succeed upon graduation. A quantitative research was conducted to achieve this research objective. The research focused on the determined of the impacts of lifestyle study and eating behaviour quality on academic performance among university students that consists of physical activity, study habit and eating habit. The research questionnaire information was gathered from an online survey distributed via social media platforms such as WhatsApp, Instagram, and Telegram and managed to gather data from 399 respondents. The impact of study lifestyle and eating behaviour on academic performance was tested in first-year and last-year university students. According to the findings, physical activity, eating habits, and study habits all significantly impact academic achievement. Most students nowadays are unable to concentrate and do effectively in their studies, risking their academic performance, while regular physical activity, good practice of study habits and eating habits can lead to better academic performance.