Literature Mapping of Artificial Intelligent Among Insurance Agents

Abstract

Literature mapping is a visual representation of the structure and dynamics of scholarly knowledge. Artificial Intelligence (AI) in the insurance industry is a growing area of academic inquiry, particularly in its application to insurance agents. Using data from the Web of Science (WoS) and science mapping tools such as Bibliometrix and VOSviewer, this study explores trends, influential keywords, key authors, and sources in AI-related insurance research. The analysis reveals that publication output has increased significantly after 2018, with major keywords focusing on machine learning, digital transformation, and customer interaction. The study identifies the leading authors and institutions in this domain and highlights trending research topics that reflect both technological innovation and ethical concerns in the insurance industry.