Competitive Analysis and Market Positioning for New Product Launch: Evidence from CocoGlow Milk Drink. Journal of Entrepreneurship and Business, [S. l.], v. 13, n. 2, p. 56–71, 2025. DOI: 10.17687/dz952p06. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/1508. Acesso em: 4 oct. 2025.