Customer Engagement and Behavior in Multi-Channel Retail: Insights from the Malaysia Market. Journal of Entrepreneurship and Business, [S. l.], v. 13, n. 2, p. 72–81, 2025. DOI: 10.17687/p2b39v36. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/1518. Acesso em: 4 oct. 2025.