The Role of Data Analytics on Business Decision Making: A study of Banking and Insurance Firms in Benin City. Journal of Entrepreneurship and Business, [S. l.], v. 13, n. 2, p. 93–110, 2025. DOI: 10.17687/8evaw342. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/1552. Acesso em: 4 oct. 2025.