Data Driven Segmentation System for Product Optimisation in Retail. Journal of Entrepreneurship and Business, [S. l.], v. 13, n. 2, p. 111–124, 2025. DOI: 10.17687/t4ecby79. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/1594. Acesso em: 4 oct. 2025.