The Role of e-CRM, Social Media Marketing in Strengthening E-Brand Equity in Three-Star Hotels in Malaysia : The Mediating Effect of E-Brand Experience. Journal of Entrepreneurship and Business, [S. l.], v. 14, n. 2, 2026. DOI: 10.17687/jeb.v14i2.2194. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/2194. Acesso em: 12 oct. 2026.