When the Shelf Is Invisible: A Reorder-Gated Method for New-Product Decisions in Opaque Wholesale Channels. Journal of Entrepreneurship and Business, [S. l.], v. 14, n. 2, 2026. DOI: 10.17687/jeb.v14i2.2398. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/2398. Acesso em: 12 oct. 2026.