Mapping Price, Performance, and Fairness Research: A Bibliometric Analysis and Knowledge Structure (2015–2026). Journal of Entrepreneurship and Business, [S. l.], v. 14, n. 2, 2026. DOI: 10.17687/jeb.v14i2.2405. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/2405. Acesso em: 12 oct. 2026.