The Influence of Customer Engagement on Emotion, Purchase Intention, and Positive User-generated Content (UGC) Spread on Instagram. Journal of Entrepreneurship and Business, [S. l.], v. 8, n. 1, p. 120–130, 2021. DOI: 10.17687/jeb.v8i1.455. Disponível em: https://journal.umk.edu.my/index.php/jeb/article/view/455. Acesso em: 29 aug. 2025.