Factors Influencing Consumer’s Purchase Intention on New Seasonal Menu Selection (Viral Food) . Journal of Hospitality, Tourism and Wellness Studies (JHTW), [S. l.], v. 1, n. 1, p. 77–89, 2024. DOI: 10.70944/jhtw.v1i1.1440. Disponível em: https://journal.umk.edu.my/index.php/jhtw/article/view/1440. Acesso em: 6 sep. 2025.