Vol. 1 No. 1 (2024): CURRENT ISSUE VOL. 1 | ISSUE NO. 1

Articles

• Factors Influencing Satisfaction among Domestic Tourists Visiting Muslim Friendly Destinations in Kelantan

  Hayatul Nafisa Mohammad Hafidz, Hazirah Izzati Honorius, Hazwani Hanisah Halihul Jaman, Muhamad Nasyat Muhamad Nasir, Aikal Liyani Mohd Rasdi

  1-11

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• The Customers’ Perception of Service Quality for Spa Establishments

  Norsyamlina Che Abdul Rahim, Nor Atikah Mohamad Hamka, Muhammad Ammar Faruq Abu Bakar, Nor Afifah Abd Kader, Evelyn Rovena Edi

  12-22

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• Understanding the Tourism Business Ecosystem for Pondokstay

  Ahmad Yasir Hashim, Mohd Alif Mohd Puzi

  23-30

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• Consumers Purchase Intention Towards Organic Beauty Products Among Women in Malaysia

  Ruzanifah Kosnin, Nurina Hazirah Hilmi, Nursyahira Norizan , Wanesha Chandramoorthy, Zainati Syazwani Zainul Abidin

  31-42

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• Motivational Factors to Consume Organic Food Products Among University Students in Kelantan

  Ruzanifah Kosnin, Afif Ahza Zainudin, Fatin Nor Nazira Che Seman, Noor Asilah Hussin, Noor Syamimi Zulkefli , Ahmad Faezi Ab. Rashid

  43-55

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• Investigating Social Media Marketing Adoption among Homestay Operators in Malaysia

  Noraihan Mohamad, Cheng Wei Shi , Adlina Syahirah Azmin

  56-65

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• Identifying the Factors that Affect the Passenger’s Satisfaction using AirAsia Airline

  Farah Ismanazihah Rosli, Fariza Suhada Sulawizi, Farrah Adillah Jefree, Fatin Aisyah Hanani, Muhamad Nasyat Muhamad Nasir , Mohammed Ruqaimi Remeli

  66-76

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• Factors Influencing Consumer’s Purchase Intention on New Seasonal Menu Selection (Viral Food)

  Afiqah Liyana Abdul Razak, Ahmad Aliff Hakimi Mat Nasir, Aida Roshaiza Mohd Zaki, Chua Yi Fan, Nur Hafizah Muhammad

  77-89

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• Factors That Influence University Students’ Attitudes Towards Fast-Food Consumption in Malaysia During the Recovery Period of COVID-19

  Dg. Afsarizan Mahmud, Ellyster Abelter, Kang Yee Ming, Mohammad Khairul Syafiq Ikhwan, Mohd Fadil Mohd Yusof

  90-102

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• The Impacts of Lifestyle Study and Eating Behaviour Quality on Academic Performance among University Students

  Hajar Haris, Hazwani Sabri, Lyzendra Oneh, Firdaus Buraera, Nur Dalila Mat Yusoff, Mazne Ibrahim

  103-114

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