E-Commerce Strategy for Innovative Products Wood Mindi Fashion Bags with A Form Follow Function Approach

Abstract

The innovation of up-cycled Fashion Bags of Mindi Wood products reinforces the interior needs and aesthetic elements of future contemporary residences. This research seeks to: (1) enhance the global competitiveness of Fashion Bags of Mindi Wood up-cycled products through innovative designs based on the form-following-function idea; (2) protect intellectual property rights (IPR); and (3) strengthen the qualifications of creative, innovative, and superior human resources by enhancing marketing communication through e-commerce strategies. This qualitative study used a phenomenological approach, which was conducted in several stages: (1) Field data exploration for partner industries, (2) data source assurance (participants), (3) instrument preparation, (4) data analysis and representation, (5) trust criteria, and (6) reflectivity of research findings. The study findings emphasize three main foci: (1) The attainment of globally competitive quality in Fashion Bags of Mindi Wood up-cycled products based on the form that follows function principle; (2) The protection of IPR requires an outline and strategy for improving the protection of IPR export products. (3) Marketing communication can be boosted using e-commerce strategies to enhance the qualities of excellent, creative, and ingenious human resources. The results describe a plan for enhancing shape and aesthetic exploration patterns through design innovation, along with ideas for enhancing the marketing management systems based on e- commerce used by micro, small and medium enterprises.

ABSTRAK

Artikel ini meneliti persepsi pemegang pengetahuan budaya Iban terpilih terhadap peranan ensera dalam Inovasi produk beg fesyen daripada kayu Mindi yang dikitar semula berpotensi memperkukuh nilai estetika dan fungsi dalam konteks gaya hidup kontemporari. Kajian ini bertujuan untuk: (1) meningkatkan daya saing global produk beg fesyen berasaskan kayu Mindi yang dihasilkan melalui pendekatan upcycle menerusi reka bentuk inovatif berasaskan prinsip form follows function; (2) melindungi Hak Harta Intelek (HHI); dan (3) memperkukuh keupayaan sumber manusia yang kreatif, inovatif dan berdaya saing melalui peningkatan komunikasi pemasaran berasaskan strategi e-dagang. Kajian kualitatif ini menggunakan pendekatan fenomenologi yang dilaksanakan melalui beberapa peringkat, iaitu penerokaan data lapangan dalam kalangan industri rakan strategik, penentuan sumber data atau peserta kajian, pembangunan instrumen, analisis dan representasi data, penentuan kriteria kebolehpercayaan serta refleksiviti terhadap dapatan kajian. Dapatan kajian menekankan tiga fokus utama, iaitu pencapaian kualiti produk beg fesyen upcycle berasaskan kayu Mindi yang berdaya saing global berdasarkan prinsip form follows function, keperluan terhadap kerangka dan strategi perlindungan HHI bagi produk berpotensi eksport, serta peningkatan komunikasi pemasaran melalui strategi e-dagang bagi memperkukuh pembangunan sumber manusia yang kreatif, inovatif dan berdaya saing. Secara keseluruhannya, kajian ini mengemukakan perancangan bagi meningkatkan penerokaan bentuk dan nilai estetika melalui inovasi reka bentuk, di samping memperkukuh sistem pengurusan pemasaran produk.