Award-Winning Women Business Operators in Kandy District of Sri Lanka: Entrepreneurial Bricolage

Abstract

Women entrepreneurship has been identified as a crucial factor in closing the gender gap in the labor market and women empowerment. However, there is a significant gender gap in the SME sector in Sri Lanka. Also, Literature supports that Sri Lankan women are living in a socially and economically constrained environment. In this study entrepreneurial bricolage has been used as a theoretical lens to understand the entrepreneurial actions of women business operators because bricolage links means and ends in a resource-constrained environment. Since women business operators in Sri Lanka are in a constrained environment and operating with limited resources, the main purpose of this study to understand how Award-winning women business operators have applied Bricolage approach in their entrepreneurship process. Qualitative multiple case study research design was used to achieve the research objectives. In-depth interview method was adopted as the main data collection method and 30 women awardees were selected by using the purposive sampling method. The findings illustrate that these women business operators have used the 'Bricolage' approach in the form of 'selective bricolage'. They have used it as a one-off practice to find solutions for problems and opportunities they faced in their businesses.