The Influence of E-service Quality On Marketplace Platform Towards Customer Loyalty

Authors

  • Nurul Izyan Mat Daud Universiti Malaysia Kelantan, Malaysia
  • Nur Athirah Syazwani Universiti Malaysia Kelantan, Malaysia
  • Fatihah Mohd Universiti Malaysia Kelantan, Malaysia
  • Nur Ain Ayunni Sabri Universiti Malaysia Kelantan, Malaysia

DOI:

https://doi.org/10.17687/jeb.v9i1.411

Keywords:

convenience sampling, customer loyalty, e-service, marketplace platform

Abstract

With the increasing of online marketplaces, online platform must come out with the solutions or ways in order to engage their relationship with customer. Hence, this study aims to examine the roles of e-service quality of online platform in customer loyalty. Convenience sampling technique was used, and data were collected using questionnaires. A sample of 248 respondents among final year students of Universiti Malaysia Kelantan, Pengkalan Chepa were selected. From the obtained results, study showed that there is a significant relationship between independent variables; reliability and security in Shopee platform towards the customer loyalty, respectively. With this finding, it can help and provide the marketers in terms of e-service quality to develop the customer engagement for the sake of customer loyalty. Therefore, the sustainability of the business can be maintained

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Published

2021-06-30

How to Cite

Mat Daud, N. I., Aziz, N. A. S., Mohd, F. ., & Sabri, N. A. A. . (2021). The Influence of E-service Quality On Marketplace Platform Towards Customer Loyalty . Journal of Entrepreneurship and Business, 9(1), 1–11. https://doi.org/10.17687/jeb.v9i1.411

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