COVID-19 Outbreak: A Marketing Perspective on Student’s Satisfaction Towards Online Learning.

Abstract

This study aims to investigate the factors that may influence students' satisfaction on online learning platforms, the extent to which they are satisfied with their use of online learning platforms, and the effects of switching from traditional classroom instruction to online instruction on undergraduate students. This study employs a quantitative research methodology. Using a survey method, data were collected from voluntarily participating individuals. Using SPSS, the significance of the collected data was then determined. This study discovered that all variables (Internet Accessibility, University Facilities Performance, Discipline, Flexibility, and Teaching) have a positive, albeit weak, correlation with Student Satisfaction. All variables (IA, T, DP, F, and UFP) are positively significant with respect to the dependent variable (SS), but the relationship between the variables is weak. Internet accessibility (IA) and Teaching (T) were discovered to share a moderate amount of variance. Flexibility (F) and Discipline (DP) share a small degree of variance. In contrast, University Facilities Performance (UFP) has a high degree of common variant.