About the Journal

SUBMISSION GUIDELINE

Author Guidelines for Case Study Submission

IJECS welcomes and publishes case study in the field of:

v  Retailing and commerce

v  Logistics and distributive trade

v  Tourism and hospitality

v  Finance and accounting

v  Business sustainability

v  Entrepreneurship & economic growth

v  Entrepreneurship development programme & policy

v  Social entrepreneurship

v  Human capital and entrepreneurship

 

1. General Requirements

v  Manuscripts must be original, unpublished work and not under consideration elsewhere.

v  Case studies should be written in clear academic English.

v  Length: 5,000–8,000 words (including references, tables, and figures).

v  Format: Microsoft Word, 1.5 line spacing, Times New Roman, 12-point font, A4 paper size, 2.5 cm margins.

v  Referencing: APA (7th edition).

 

2. Structure of Case Study Manuscript

A case study should follow the following structure:

 

  1. Title Page

v  Title of the case study (concise and descriptive)

v  Author(s) full name, affiliation, and email address

v  Acknowledgement (if applicable)

v   

  1. Prologue / Case Introduction

v  Engaging opening that sets the scene (time, place, main character/decision-maker).

v  Provides context to draw readers into the situation.

 

  1. Case Narrative / Development

v  Background of the main actor(s) and organization.

v  Development: chronological or thematic unfolding of events.

v  Details of industry, market, or environment (supported with data, reports, statistics).

v  Challenges/Dilemmas: problems faced, critical incidents, decision points.

 

  1. Epilogue / Decision Point

v  Brings the narrative to the critical issue where a decision must be made.

v  Leaves room for analysis and discussion.

 

  1. Teaching Note (submitted separately)

v  Case synopsis

v  Learning objectives

v  Target audience (undergraduate, MBA, executive training, etc.)

v  Suggested teaching approach (discussion, role-play, group analysis, etc.)

v  Discussion questions

v  Suggested analysis, frameworks, or possible solutions

 

   vi.                     vi. References

v  All cited sources must be listed in APA 7th edition format.

 

3. Style and Presentation

v  Write in storytelling style but academically rigorous (real-life context, credible data).

v  Use real company names and individuals unless confidentiality requires pseudonyms.

v  Visuals (tables, charts, figures, photographs) are encouraged for clarity.

v  Each section should flow logically, engaging the reader toward the decision dilemma.

 

4. Ethical Considerations

v  Authors must obtain permission for any data, images, or information that are not publicly available.

v  If names, financial data, or details are disguised, a disclaimer must be added (e.g., This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making.).

 

5. Submission Process

v  Submit manuscripts through the IJECS submission into the OJS system Register | International Journal of Entrepreneurship Case Study (IJECS)

v  All manuscripts undergo double-blind peer review.

v  Authors will be notified of the editorial decision.

 

For further inquiries, please do not hesitate to contact us at ijecs.geric@umk.edu.my or Dr. Nurnaddia Nordin at naddia.n@umk.edu.my.