Aleeza Bakery: The Rise of a Homegrown Dream

Abstract

On her 17th birthday, a teenage girl sat quietly, gazing at the cake before her. Yet instead of joy, a swirl of emotions filled her heart.

“How long will my family keep buying birthday cakes from other shops every year?” she wondered.

That seemingly simple question ignited a powerful spark within her; a deep desire to take control of her own future. She decided she wanted to learn how to bake; not just for herself, but for her family and community. Driven by this newfound passion, she enrolled in a diploma programme in baking and pastry. Months turned into years, and her skills flourished; but so, did her vision.

One day, she recalled a local saying:

“Even though there were no dark clouds, suddenly it rained.”

It perfectly described the moment her mindset shifted completely. No longer content with just baking for her loved ones, she declared: “With the knowledge and skills I have, I want to open a bakery shop and create job opportunities for the people in Jeli.”

Her dream was more than just building business; it was rooted in hope and empowerment. She envisioned a bakery that could show the local community that even in a remote area far from the city, people could earn a sustainable living; with fair wages, bonuses, annual leave, and SOCSO coverage. That teenage girl is now known as Mrs. Azliza, the proud owner and entrepreneur behind Aleeza Bakery in Jeli town. But the journey was not without risks.

“Hiring workers without certificates and with no skills at all in baking is the biggest risk I have ever taken,” said Mrs. Azliza.

To grow her bakery while staying true to her mission of community support, she chose to hire local individuals with no formal qualifications; a bold move that few entrepreneurs dare to make. This decision reflects the core challenge she continues to face; balancing business growth with social impact while navigating the uncertainties of entrepreneurship. Her story is one of courage, vision, and the transformative power of pursuing a dream sparked by a single birthday cake.