Strategic Procurement and Supply Chain Resilience in Tech Retail: An Insights from Monaliza Mastura

Authors

  • Nik Syuhailah NiK Hussin Faculty of Entrepreneurship and Business, University Malaysia Kelantan
  • Norfazlirda Hairani Faculty of Entrepreneurship and Business, University Malaysia Kelantan
  • Nadia Hanum Amiruddin Faculty of Entrepreneurship and Business, University Malaysia Kelantan

DOI:

https://doi.org/10.51471/3qv3sx30

Keywords:

Affordable, Trust, Customer Experience, Tech Retail

Abstract

Need a laptop that runs fast, looks cool, and doesn’t burn your wallet? Just ask around in Kelantan—chances are, someone will say, “Pergi kedai Monaliza!” What started as a small gadget stop is now a tech paradise where customers walk in confused and walk out confident, armed with the right device and maybe even a free mouse. This isn’t just a store—it’s an experience built on helpful advice, smart pricing, and a whole lot of heart.

 

This case study explores the genius behind Monaliza Mastura’s business growth and outlines four critical elements of its success story.

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Published

29-06-2025

Issue

Vol. 4 No. 1 (2025): International Journal of Entrepreneurship Case Study (IJECS)

Section

Cases

How to Cite

Strategic Procurement and Supply Chain Resilience in Tech Retail: An Insights from Monaliza Mastura. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(1), 87-95. https://doi.org/10.51471/3qv3sx30