The Bookstore Awakens: SMO’s Retail Rebellion on the East Coast

Authors

  • Norfazlirda Hairani Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.
  • Nadia Hanum Amiruddin Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.
  • Nik Syuhailah Nik Hussin Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.

DOI:

https://doi.org/10.51471/8ddy8f82

Keywords:

Retail Operations, Supply Chain, Technology Adoption, Consumer Behaviour, Family Business, Resilience, Retail Transformation

Abstract

From a wooden bookstore in Pasir Mas to a retail network covering Malaysia’s East Coast, SMO’s journey is one of resilience, reinvention, and purpose. It has confronted competitors, economic slumps, and digital disruption, yet continues to prosper by balancing heritage with innovation. SMO’s story serves as a reminder that retail is not merely about transactions, but about transformation. Every sale, customer interaction, and operational challenge contributes to a larger narrative of perseverance.

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Published

08-12-2025

Issue

Vol. 4 No. 2 (2025): International Journal of Entrepreneurship Case Study (IJECS)

Section

Cases

How to Cite

The Bookstore Awakens: SMO’s Retail Rebellion on the East Coast. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 101-104. https://doi.org/10.51471/8ddy8f82