Beyond Beauty: The Inspiring Journey of Sobella

Abstract

In the bustling and ever-evolving beauty industry, only a few brands manage to break through the noise and capture the hearts of consumers. Sobella, a homegrown Malaysian cosmetics brand, is one of those rare gems. Its story is not just about makeup. It is about ambition, courage, and the power of believing in one’s dreams.

For founder Wan Nur Syuhada Wan Norzie, the journey began in 2016 when she was a fresh graduate facing a bleak job market. Rejections and unanswered applications could have crushed her spirit, but instead, she decided to carve her own path. With the encouragement of her parents and a strong sense of independence, Syuhada ventured into the cosmetics world. She dreamed of creating products that were not only beautiful but also accessible to everyday women. From that dream, Sobella, short for “So Beautiful” was born.