Redefining Confinement Care: The Entrepreneurial Journey of D’Lina Spa & Wellness

Authors

  • Norsuriani Samsudin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Norsyamlina Che Abdul Rahim Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Roslizawati Che Aziz Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan , Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Malaysia.
  • Nurul Hafizah Mohd Yasin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Ahmad Faezi Ab Rashid Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Mohd Hakam Nazir Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan

DOI:

https://doi.org/10.51471/g30tys54

Keywords:

Confinement Care, Herbal Therapy, Maternal Wellness Industry

Abstract

In a world where maternal wellness often oscillates between outdated customs and impersonal clinical routines, D’Lina Spa & Wellness stands out as a pioneering force that harmoniously blends ancestral wisdom with modern healthcare practices. Nestled in the heart of Kuala Krai, Kelantan, this homegrown enterprise represents more than just the success of an entrepreneur it embodies the resilience of a tradition revitalized through innovation. Its founder, Puan Azlina Binti Mohammad, draws upon the legacy of her foremothers and combines it with professional expertise to create a sanctuary for new mothers a space that heals the body, nurtures the mind, and honors the spirit of motherhood. This case study highlights D’Lina’s holistic approach to confinement care, presenting a compelling blueprint for how traditional wellness can evolve while preserving its essence. More than a business story, it unfolds as a cultural narrative of healing, empowerment, and transformation.

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Published

08-12-2025

How to Cite

Redefining Confinement Care: The Entrepreneurial Journey of D’Lina Spa & Wellness. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 47-57. https://doi.org/10.51471/g30tys54