Healing Women, Building Futures: The Social Entrepreneurship of Purut Therapy Centre

Authors

  • Norsyamlina Che Abdul Rahim Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Norsuriani Samsudin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Roslizawati Che Aziz Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan , Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Malaysia.
  • Nurul Hafizah Mohd Yasin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Ahmad Faezi Ab Rashid Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Mohd Hakam Nazir Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan

DOI:

https://doi.org/10.51471/7jb1w179

Keywords:

Postnatal Care, Women Empowerment, B40 Communities, Social Entrepreneurship, Islamic Wellness

Abstract

In 2023, a small living room in a modest Malaysian home became the birthplace of a movement. With little more than her hands, faith, and a burning desire to help women in need, the founder of Purut Therapy Centre began offering womb therapy and herbal treatments to neighbours. Word spread quickly: women whispered to each other about a place where healing was not only physical, but also emotional and spiritual. Soon, the home was filled daily with mothers, daughters, and grandmothers seeking relief, guidance, and dignity. What began as a personal service of compassion soon transformed into a social enterprise, bringing hope to single mothers and B40 women who longed for both income and empowerment. 

“I only wanted to help one mother at a time,” the founder recalled softly. “But soon, I realized that every womb I healed, every woman I supported, was part of something bigger a movement of empowerment,” she muttered to herself.

She looked around the room that once felt too small, now overflowing with stories of resilience. Each herbal bath prepared, each massage delivered, was no longer just a treatment it was a symbol of hope. The mothers who came seeking healing left with renewed strength, while the women she trained discovered not just skills, but also dignity and independence. What began in a humble living room was no longer hers alone; it belonged to a growing community of women determined to rise together

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Published

08-12-2025

How to Cite

Healing Women, Building Futures: The Social Entrepreneurship of Purut Therapy Centre. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 69-75. https://doi.org/10.51471/7jb1w179