Innovating Postnatal Care in Malaysia: A Case Study of Roseville Confinement Centre

Authors

  • Mohd Hakam Nazir Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Norsuriani Samsudin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Roslizawati Che Aziz Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan , Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Malaysia.
  • Nurul Hafizah Mohd Yasin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Ahmad Faezi Ab Rashid Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan
  • Norsyamlina Che Abdul Rahim Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan

DOI:

https://doi.org/10.51471/n6fjf935

Keywords:

Postpartum Care, Women Empowerment, B40 Communities, Social Entrepreneurship, Syariah-Compliant Care

Abstract

Traditionally regarded as a domestic ritual overseen by family elders, postpartum care in Malaysia is now experiencing a paradigm shift toward professionalization. Central to this transformation is the Roseville Confinement Villa, a pioneering facility that integrates cultural heritage with clinical governance, entrepreneurial innovation with compassionate care and individual recovery with broader community well-being. Established by qualified healthcare professionals and led by Executive Director Puan Radziah binti Mahmud Muhaidin, Roseville exemplifies a contemporary model of maternal recovery that is structured, culturally attuned and professionally managed.

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Published

08-12-2025

Issue

Vol. 4 No. 2 (2025): International Journal of Entrepreneurship Case Study (IJECS)

Section

Cases

How to Cite

Innovating Postnatal Care in Malaysia: A Case Study of Roseville Confinement Centre. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 84-91. https://doi.org/10.51471/n6fjf935