YUHARA Empire: Where A Dream Begin

Authors

  • Hazrina Hasbolah Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.
  • Syamsuriana Sidek Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.
  • Nur Syafiqah A. Samad Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia.

DOI:

https://doi.org/10.51471/a6wk2v54

Keywords:

Entrepreneurship, Heritage, Yuhara Empire, Kek Lapis, Kek Tapak Kuda

Abstract

Felda Kemahang 3 is a place where the story began quietly, where everyone knows one another, and neighbours still greet each other at the market. In this peaceful setting, amidst oil palm plantations and the laughter of children cycling past, a young woman’s dream began to take shape.

In her family kitchen, surrounded by the rich aroma of pandan, gula Melaka, and freshly baked cakes, she found her calling. Baking was not just a hobby but it became her therapy, her joy, and eventually, her vision for the future.

What started as a girl’s passion for baking till became YUHARA Empire which a brand built on heritage, hard work, and hope.

“Every cake I bake tells a story not just of flavours, but of culture, dreams, and hard work.”

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Published

08-12-2025

How to Cite

YUHARA Empire: Where A Dream Begin. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 58-64. https://doi.org/10.51471/a6wk2v54