Revitalizing Tradition in Modern Postnatal Healing: A Case Study of BabyMom Confinement Centre

Authors

  • Nurul Hafizah Mohd Yasin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia.
  • Ahmad Faezi Ab Rashid Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia.
  • Norsuriani Samsudin Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia.
  • Norsyamlina Che Abdul Rahim Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia.
  • Roslizawati Che Aziz Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia. , Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Malaysia.
  • Mohd Hakam Nazir Faculty of Hospitality, Tourism & Wellness (FHPK), University Malaysia Kelantan, Malaysia.

DOI:

https://doi.org/10.51471/9b920698

Keywords:

Postnatal Care, Confinement Centre, Social Entrepreneurship, Traditional Healing, Women’s Empowerment, Malaysia

Abstract

 This wasn’t how I imagined my motherhood would begin...” Mrs. Foo whispered to herself as she looked out the quiet window of her recovery room. She had always believed that having a baby would be filled with joy, but instead, she found herself overwhelmed, aching, anxious, and unsure of how to care for her newborn. Her mother offered help, but they didn’t always agree. The hospital had discharged her too soon. The sleepless nights, the physical pain, and the emotional weight, it all came crashing in.

 

Like many modern mothers, Mrs. Foo found herself caught between traditional practices and modern expectations. She longed for rest, guidance, and understanding, not just for her physical recovery but also for her emotional well-being. It was during this vulnerable period that she discovered BabyMom Confinement Centre, a place where traditional wisdom meets modern care.

 

Through this case study, we follow Mrs. Foo’s journey of healing, rediscovery, and balance, a reflection of how confinement care can play a crucial role in supporting mothers’ physical and emotional recovery after childbirth.

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Published

08-12-2025

How to Cite

Revitalizing Tradition in Modern Postnatal Healing: A Case Study of BabyMom Confinement Centre. (2025). International Journal of Entrepreneurship Case Study (IJECS), 4(2), 91-100. https://doi.org/10.51471/9b920698