KRU GROUP: Leaving The Legacy For Betterment

Authors

  • Dzulkifli Mukhtar, Universiti Malaysia Kelantan
  • Muhammad Naqib Mat Yunoh Universiti Malaysia Kelantan
  • Mahathir Muhamad Universiti Malaysia Kelantan

DOI:

https://doi.org/10.51471/ijecs.v1i2.975

Keywords:

Entrepreneurship, music industry, talent, new trend, IoT

Abstract

Dato Norman sang KRU's hit song "Awas," which had once been the whistling of young people, in between wiping and composing the platinum CDs of the KRU group one by one. No matter how calm he appeared, he couldn't seem to get one question out of his head. "Who will take over as my successor? What will happen to KRU if I am no longer here? Will KRU be forgotten in the future?"

Author Biographies

  • Dzulkifli Mukhtar, , Universiti Malaysia Kelantan

    Faculty of Entrepreneurship and Business

    Universiti Malaysia Kelantan, Kelantan, Malaysia

  • Muhammad Naqib Mat Yunoh , Universiti Malaysia Kelantan

    Faculty of Entrepreneurship and Business

    Universiti Malaysia Kelantan, Kelantan, Malaysia

  • Mahathir Muhamad, Universiti Malaysia Kelantan

    Faculty of Entrepreneurship and Business

    Universiti Malaysia Kelantan, Kelantan, Malaysia

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Published

08-12-2022

Issue

Vol. 1 No. 2 (2022): International Journal of Entrepreneurship Case Study (IJECS)

Section

Cases

How to Cite

KRU GROUP: Leaving The Legacy For Betterment. (2022). International Journal of Entrepreneurship Case Study (IJECS), 1(2). https://doi.org/10.51471/ijecs.v1i2.975