The Factors Determining Export Rationale of Protected Designation of Origin Companies?

Authors

  • Symeon Mandrinos Universiti Malaysia Kelantan
  • Abdullah Al Mamun Universiti Malaysia Kelantan
  • Anis Amira AB Rahman Universiti Malaysia Kelantan
  • Nik Malini Nik Mahdi Universiti Malaysia Kelantan

DOI:

https://doi.org/10.17687/jeb.v3i2.48

Keywords:

European Union, fast moving consumer goods, private label;, protected designation of origin

Abstract

This study focuses on the context of Protected Designation of Origin (PDO), an area that has only been partially examined by a few studies in international business literature submissions. This study identifies the key determinants and proposes insights engaged with the Fast Moving Consumer Goods (FMCG) industry's export behaviour. It follows a qualitative case study approach and cross- examines a series of semi-structured in-depth interviews from both Small and Medium Enterprises (SMEs) and large enterprises as the unit of analysis. Findings unveil how the cornerstone of designation of origin firms is closely conjugated with the market regulator and is heavily influenced by the 'heredity' factor of the firms' size. In addition, the Private Label (PL) component is a crucial element of the export transaction. Similarly, despite the fact that PDO is the main vehicle for economic growth, firms suffer from a 'retrogressive nature' in terms of export development, as the State?s institutional intervention discourages internationalisation. This study is subject to limitations as with any qualitative research due to the difficulty of completing the transferability of findings.

Author Biographies

Symeon Mandrinos, Universiti Malaysia Kelantan

Faculty of Business and Entrprenuership
Universiti Malaysia Kelantan, Malaysia

Abdullah Al Mamun, Universiti Malaysia Kelantan

Faculty of Business and Entrprenuership
Universiti Malaysia Kelantan, Malaysia.

Anis Amira AB Rahman, Universiti Malaysia Kelantan

Faculty of Business and Entrprenuership
Universiti Malaysia Kelantan, Malaysia.

Nik Malini Nik Mahdi, Universiti Malaysia Kelantan

Faculty of Business and Entrprenuership
Universiti Malaysia Kelantan, Malaysia

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Published

2015-12-04

How to Cite

Mandrinos, S. ., Al Mamun, A., AB Rahman, A. A. ., & Nik Mahdi, N. M. (2015). The Factors Determining Export Rationale of Protected Designation of Origin Companies?. Journal of Entrepreneurship and Business, 3(2), 64–73. https://doi.org/10.17687/jeb.v3i2.48