Undergraduate Students’ Trust in Using Social Networking Sites


  • Mohammad Mainul Hossain Faculty of Arts and Social Sciences, University of Malaya,Kuala Lumpur, Malaysia
  • Hamedi Mohd Adnan Department of Media and Communication Studies Faculty of Arts and Social Sciences University of Malaya, Kuala Lumpur, Malaysia




Social networking services, Trust, Information Disclosure, Effort Expectancy, Network Effect


– Recently, social networking sites (SNSs) experienced increased popularity, becoming one of the most significant tools in the present high-tech world. Users can instantly interact with each other by using social media platforms, forming professional connections, friendships, and business opportunities. Nonetheless, users impact trust when using SNSs, which is the most essential component in human connection. The study aims to investigate the impact of users’ trust in using SNSs. Accordingly, 110 valid survey questionnaires were distributed through Google Form. The descriptive statistics were applied for data analysis. The results revealed that perceived privacy, sharing knowledge, and perceived ease of use significantly and positively affected users' trust in SNSs. The study develops the knowledge in improving trust in SNSs by extending the factors based on users’ trust in SNSs




How to Cite

Mainul Hossain, M., & Mohd Adnan, H. (2021). Undergraduate Students’ Trust in Using Social Networking Sites. Journal of Entrepreneurship and Business, 9(2), 1–14. https://doi.org/10.17687/jeb.v9i2.770