The Influencing Factors on the Acceptance of Digital Payment Among Universiti Malaysia Kelantan Students

Abstract

The purpose of this study was aims to investigate the relationships between each of the elements in the Technology Acceptance Model TAM2 which are the influence of users' Perceived Usefulness, Perceived Ease of Use, and Subjective Norm on the acceptance of digital payment among Universiti Malaysia Kelantan students. A set of questionnaires were distributed to students from Universiti Malaysia Kelantan. Both dimensions have strongest relationship with digital payment acceptance in this university. This study extends the boundary of knowledge by investigating Universiti Malaysia Kelantan students which is not widely covered towards fee collection among Malaysian students. This allows practical implications from the point of view of the methods to be suggested in order to increasethe use of digital payment. It includes specifics on how the study will contribute, such as what and who will gain from the study especially for managerial contribution, society's perception, researchers and practitioners.